Harish Anand

- Supported account based marketing strategies for Plum, driving personalized go-to-market programs, TOFU engagement and strategic customer acquisition. - Worked closely with BDRs, AEs, Field Marketing and Partnerships team to drive closures of high ticket deals, and ensure consistent messaging during outreach.

Responsible for developing, implementing, and managing Tamil Nadu growth strategies and marketing campaigns, to raise brand awareness, drive customer engagement and improve user conversion to support business objectives, with a specific focus on non-traditional channels. Key Responsibilities: - Growth Strategy: Plan strategies for growing new stores / existing cities, and lead end-to-end execution & impact assessment for the same - Market Research: Stay up-to-date with industry trends and competitor activities, utilising insights to inform growth strategies. - P&L Management: Manage marketing budgets effectively to achieve the highest ROI on offline marketing efforts. - Collaboration: Collaborate with cross-functional teams, including field marketing, on-premise & off-premise, to ensure consistency in messaging and branding. - Performance Analysis: Track and analyse the effectiveness of growth / marketing campaigns, making data-driven adjustments for continuous improvement.

- Implemented a focused brand strategy, successfully enhancing the brand's presence and recognition within campus environment and surrounding POS. - Established and nurtured strategic relationships with prominent opinion leaders (influencers) both within the campus environment and in the larger community, amplifying brand presence and promoting positive brand engagement. - Aided in the design and execution of social media marketing campaigns, utilizing keen insight into emerging digital trends to boost brand visibility and engagement across various online platforms.

- Worked with GCO team, for leading event management for various programs, including coordinating with partners and vendors to perform on-ground brand activation in campus drives. - Co-managed measurement process, gathering data to help analyze event KPIs - Aligned event strategy to business and marketing initiatives & opportunities - Filter and monitor the regional/local vendors to ensure the desired output is achieved - Coordinate with all stakeholders involved in the event to ensure the delivery of creatives, art work, set design and all other elements of the event.

- Implemented lean manufacturing principles that improved the cycle time of Crown Gear Manufacturing Line by 18%. - Made use of Gantt charts to determine idle times and identify bottlenecks within manufacturing process to aid in efficiency of manufacturing process using Excel VBA & Power BI. - Wastage of time and material was reduced by improving worker ergonomics and reduction of nonvalue-added process (NVA) lead to improved Production rate. - Proposal was formed and pitched to higher ups using data acquired through the respective IE tools.

- Served as the Head of Management in SSN's official Motorsports team - Participated in several major competitions like FKDC, GKDC, BAJA. - Engaged in B2B Marketing and engaging with sponsors to build mutually beneficial relationships. - In-charge of Finance, Design, Marketing, Logistics, PR and Sponsorship departments within Team Precisio.