Haripriya Marella

1)Strategic Marketing Planning: Develop and implement marketing strategies for the OTT platform to boost brand awareness, audience engagement, and user acquisition. Identify target audiences, set objectives, and develop tactics to achieve them. Regularly monitor market trends, competition, and consumer insights to refine strategies. 2)Campaign Management: Create engaging messaging that highlights the platform's unique selling points and differentiates it from competitors. Plan and execute campaigns across television, radio, print, digital, and social media. Optimize media buying to maximize reach and ensure cost-effectiveness. Track and analyze campaign performance using KPIs and analytics, driving continuous improvement and maximizing ROI. 3)Cross-functional Collaboration: Work closely with content creators, product managers, and sales teams to align marketing strategies with business goals. Collaborate on product launches, content releases, and platform updates to create impactful campaigns. Share industry insights and best practices with the team to enhance effectiveness. 4)Budget and Resource Management: Develop and manage marketing budgets, ensuring effective allocation across channels. Monitor expenses, track campaign costs, and provide budget reports. Evaluate ROI regularly, adjusting strategies to maximize cost-effectiveness. 5) Stakeholder Management and Partnerships: Build and maintain strong relationships with external stakeholders, including media agencies, creative partners, influencers, and industry organizations. Explore collaborations and negotiate partnerships to amplify marketing efforts.

Worked for an ad agency called StoriesRus - Handled social media for all the clients (Tea time, Desi donne, ITC, Hawte icecreams, Barks and Meows), built brand bibles, worked for packaging, communication, design and helped with website content. Besides working for clients, was responsible building the agency brand. Took complete ownership of it and was successful in building the brand organically.

Assisted communication and content Implementing strategies to increase brainstormed and developed necessary creation across social/ digital mediums. Implementing strategies to increase audience engagement and follower growth Brainstormed and developed necessary designs for the workbook.