Hari Wyn Greenough

Leading denim and woven bottoms design across Vanguard and Cast Iron, driving premium product repositioning, fit innovation and category growth through elevated construction, wash direction and commercially focused range building.

Played a key role in ESPRIT’s global design relaunch, creating contemporary denim and lifestyle collections that strengthened brand identity and secured major international accounts including Nordstrom, Urban Outfitters, Neiman Marcus and Printemps.

Completed a joint MDes in Design Innovation & Collaborative Creativity at The Glasgow School of Art and the University of Glasgow, focusing on systems thinking, interdisciplinary innovation and design-led responses to change. My research explored how EU green policy is reshaping apparel supply chains, with a focus on innovation, product development and strategic adaptation within the fashion industry.

Spearheaded denim design and fit modernisation within s.Oliver’s Denim Center of Excellence, building trend-led, commercially strong collections and quick-response ranges that helped reposition denim as a core growth category.

Designed high-volume womenswear denim and casual collections for Yessica, supporting fit innovation, sustainable product development and major commercial programmes across one of Europe’s largest fashion retailers.

Founded and designed an independent womenswear label, managing the full creative and commercial process from concept, product development and sourcing to e-commerce, trade shows and buyer relationships.

Chosen by Bernhard Willhelm as Winner of the “Silver Thimble Award”

Student of the Year 2007