Hareem Malik

- Built and scaled an affiliate partner pipeline from outreach to onboarding, growing active affiliates by 35% and increasing partner-driven revenue by 20% QoQ - Designed and owned email campaigns end to end — including a Black Friday sequence that drove 20%+ conversion rates — covering copy, segmentation, and send strategy - Improved domain rating from 72 to 75 through systematic partner and backlink acquisition, coordinating across SEO, content, and partnerships teams - Managed 50+ active partnerships simultaneously using HubSpot, building workflows to track engagement, flag at-risk accounts, and streamline cross-functional communication - Created sales enablement collateral including customer case studies with platform ROI metrics, used directly in outbound and partner sales motions - Owned onboarding and enablement processes for new affiliates, reducing time-to-activation and increasing first-quarter contribution by 20%

- Collaborated with 3+ teams (SEO, content creators, and others) to align off-page strategies with marketing goals. - Created and curated 20+ pieces of engaging content (posts, images, videos, infographics) aligned with brand messaging. - Conducted keyword research, identifying 50+ high-value keywords for content optimization. - Wrote webpage content pieces and published 10+ blogs on WordPress.

- Coordination with internal technical team and external consultants and vendors for development of communication products including program publications, audio video material and social media content - Administrative and technical support for organizing events, development of event collateral, branding and preparation of communication products for events. - Technical support to external consultants for developing animated videos, radio programs, posters, human interest short films, digital newsletter and translation work. - Social media support to different projects in terms of development of content and monitoring of social media campaign - Development of monitoring tools for communication activities, tracking of progress, and sharing of feedback and learning with internal and external partners - Support to different research activities which include literature review, developing of research tool, conducting online or in-person interviews, transcribing of interviews and data analysis - Support to programs team in documentation work like periodic progress reports, event reports, and proposal writing etc.

- Opinion articles and Editorials for the Asian Telegraph - Brief report on COVID-19 and vaccination progress in Pakistan - Contribution in ‘Big story’ and ‘Travel Destination’ for Melange Magazine - Reports on Webinar conducted by COPAIR

I worked in center as a research intern. Assisted them in several projects related to UNFPA, WHO and British council. • literature review for a project of WHO • literature review for a project of UNFPA on GBV • video/subtitling of a project by British council • social media handler • evaluation of project Agaahi by Ministry of human rights and European union in Pakistan • proof reading of script of Awaaz II, a project by British council

Allocated in HR department. It helped me in learning how things function and work at the backend.

NUST Media Club: executive photography and outreach program