Haram Jawed
Product Growth Team Lead @ PureSquare
About
As a product marketing specialist at PureSquare, I collaborate with cross-functional teams to drive user acquisition, activation, and retention, and to successfully launch new products. I am currently pursuing a MBA degree in Marketing, which enhances my knowledge and skills in product-led strategies and customer lifecycle management. With a robust background in product and growth marketing, analytics, and optimization, I have a proven track record of achieving impressive results in stimulating business growth and establishing long-lasting customer relationships. For example, I optimized the landing page and user onboarding process for a new product launch, resulting in a 35% increase in conversion rate and a 25% increase in feature adoption. I am proficient in CRM, UX research, data analysis, customer retention, and A/B testing. I am committed to enhancing user experiences, promoting user adoption, and improving overall customer satisfaction.
Pakistan
Karāchi
Computer Software
PurePrivacy , Product Adoption, Leadership, Teamwork, Customer Relationship Management (CRM), Market Research, Organization Skills, Presentations, Competitive Analysis, Product Lifecycle Management, Communication, Attention to Detail, Marketing Strategy, Google Analytics, Email Marketing, English, Problem Solving, Analytical Skills, Presentation Skills, Microsoft Excel
Experience
Product Growth Team Lead
PureSquare
Product Growth Marketing Specialist
PureSquare
Cross-Functional Product Marketer | Driving user acquisition, activation, retention and successful product launches Summary: Collaborative and results-driven product marketer with a proven track record in working across Marketing, Product, and Customer Success teams. Experienced in driving user acquisition, activation, and successfully launching new products. Adept at developing product roadmaps, conducting research, defining user personas, and optimizing acquisition campaigns. Proficient in customer lifecycle management, CRM, UX research, data analysis, customer retention, and A/B testing. Responsibilities: - Create user personas, use cases, interaction flows, and intuitive product navigation. - Optimize campaigns and models to improve key metrics such as open rates, click-through rates, installations, signups, and freemium-to-premium conversions. - Craft compelling product messaging for various channels, including landing pages, emails, push notifications, release notes, newsletters, and customer portals. - Foster strong collaboration with developers, designers, and quality assurance to align on product vision and specifications. - Develop wireframes to ensure the delivery of a seamless user experience. - Lead product launches and feature adoption, collaborating with Product Management, Marketing, and Customer Success teams. - Utilize JTBD, UX surveys, interviews, heat maps, and data analysis to identify user pain points and optimize product outcomes. Skills: Product Marketing | Customer Lifecycle Management | CRM | UX Research | Data Analysis | Customer Retention | A/B Testing
Product Marketing Executive
PureSquare
Cross-Functional Product Marketer | Driving user acquisition, activation, retention and successful product launches Summary: Collaborative and results-driven product marketer with a proven track record in working across Marketing, Product, and Customer Success teams. Experienced in driving user acquisition, activation, and successfully launching new products. Adept at developing product roadmaps, conducting research, defining user personas, and optimizing acquisition campaigns. Proficient in customer lifecycle management, CRM, UX research, data analysis, customer retention, and A/B testing. Responsibilities: - Create user personas, use cases, interaction flows, and intuitive product navigation. - Optimize campaigns and models to improve key metrics such as open rates, click-through rates, installations, signups, and freemium-to-premium conversions. - Craft compelling product messaging for various channels, including landing pages, emails, push notifications, release notes, newsletters, and customer portals. - Foster strong collaboration with developers, designers, and quality assurance to align on product vision and specifications. - Develop wireframes to ensure the delivery of a seamless user experience. - Lead product launches and feature adoption, collaborating with Product Management, Marketing, and Customer Success teams. - Utilize JTBD, UX surveys, interviews, heat maps, and data analysis to identify user pain points and optimize product outcomes. Skills: Product Marketing | Customer Lifecycle Management | CRM | UX Research | Data Analysis | Customer Retention | A/B Testing
Growth Marketing Trainee
PureSquare
Karāchi, Sindh, Pakistan
Human Resources Intern
Global e-Commerce Services
Karāchi, Sindh, Pakistan
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HURD
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London, England, United Kingdom
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Education
CXL
Product Marketing
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
Marketing
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
Finance
Haram Jawed's Contact Information
Phone
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