happy yang

general manager

About

Comprehensive Marketing & PR professional who have over 15 years solid experience in automotive marketing and communication field with 13 years in managerial position: Experiential Marketing & Event Management, Product & Brand Communication, Corporate & Sports Communication(Olympic / Golf / Marathon), Strategy Planning, Dealer Steering, Crisis Management, Digital Comm.

Country

china

City

peking

Industry

automotive

Skill

brand management training, effective communication, powerful presentation

Experience

deputy general manager, auto division

bluefocus communication group

2015-6 - 2016-10 · 1 yr 5 mos

* Product Communication * Brand Communication * Digital Communication * Event Management

communication senior officer, public affairs department

ford motor company

2006-12 - 2008-11 · 2 yrs

communication manager, marketing department

sgmw

2003-1 - 2006-11 · 3 yrs 11 mos

* Product Communication * Brand Communication * Corporate Communication

general manager

beijing autolife consulting

2016-11 - Present · 9 yrs 11 mos

marketing manager and acting senior manager, marketing department

infiniti motor company ltd.

2013-11 - 2015-6 · 1 yr 8 mos

* Experiential Marketing * Event Management * Product Communication * Brand Communication

communication manager, corporate affairs department

bmw group

2008-12 - 2013-11 · 5 yrs

* Brand and Culture Communication (BMW Brand Day/JOY Festival/BMW Master Hall) Project Leader * Sports Communication (Olympic/Golf/Marathon) * Top management positioning and executive speech management