Haoyong Xu

• Develop and execute annual recruitment marketing strategies for Greater China market, managing budget allocation and resource planning to achieve enrollment targets • Lead and organize 20+ online and offline events annually including pre-departure orientations, new student meetups, and alumni networking events; design promotional posters and capture event photography • Produce high-quality video content including alumni interviews and professor testimonials, utilizing CapCut for editing and post-production • Manage university's WeChat official account for 2+ years and Xiaohongshu presence for 1 year, creating engaging content to enhance brand visibility and student engagement • Design marketing collateral using Canva, including event posters, social media graphics, and promotional materials to maintain consistent brand visual identity • Collaborate with agent channels by providing training sessions and organizing roadshows across 15+ cities to expand recruitment reach • Develop comprehensive market reports and budget plans, presenting annual market updates to senior management team in Canada • Serve as guest speaker at industry conferences and workshops, sharing insights on "Study in Canada" to audiences of 200+ participants

The company sells Auto part such as grille insert and running board online (Amazon, Ebay and Walmart). Product line was ranked as Top 3 in same auto part category. Main duty： 1. Processing online order 2. Provide after sale tech support via e-mail and phone 3. Track sale record on different platform and provide analysis report 4. Maintain store performance on each platform by providing customer review report and resolve customer complain

Started as an Internal Sale Representative and co-manage inventory and logistics. Promoted as an Operation Coordinator to maintain the daily operation including tracking sale target, logistics and inventory management. Participate regional marketing and branding projects. Assist the development of new brand of product. Assist with both online retailer channels (Amazon and Spotify) and local wholesale channel. Given such experience, I learned multiple skills related to online marketing, logistics and sales. I also had experience of personnel training, project management and online marketing work.

The company’s major product is stock right owned by its parent company (PGA Yung Park CAPITAL). My job in group is, besides exploring new customers, researching and organizing general information of target company. Then I will present it to colleagues or potential customers.

Major in economics