Haoxiong Li

My journey began at GIGABYTE, where I spent nearly eight years across sales, marketing, product, operations, and supply chain. Those years taught me what it takes to build and scale global brands－an experience that shaped my entrepreneurial mindset. In 2013, I Co-founded 17TRACK with my middle school friend (grateful for that partnership). We started with a small idea, and I led our first round of financing, guiding the company through years of global expansion, product innovation, and operational excellence. In 2021, after leading multiple rounds of discussions and carefully evaluating potential partners, I guided 17TRACK through its acquisition by Dianxiaomi Group－a milestone that reshaped China’s cross-border e-commerce industry. I continued as CEO, driving strong growth in the domestic market and later helped Dianxiaomi secure $210M in Series C and D funding－one of the largest raises in the sector. In 2025, I transitioned to Vice President of Dianxiaomi Group, leading our North America strategy and global expansion. My vision is to build a truly global SaaS and logistics ecosystem－one that connects sellers, carriers, and platforms seamlessly through data, technology, and trust. I believe the next decade belongs to companies that can think globally from day one－bridging commerce, logistics, and technology to create a smarter, more transparent world of trade.