Han Wen

Chief Digital and Marketing Officer, L'Oreal USA @ L'Oréal

Country

United States

City

New York

Industry

Marketing & Advertising

Skill

Beauty, Cosmetics, Fragrance, Luxury Goods, E-commerce, Marketing Strategy, Brand Management, Social Media, Brand Development, Marketing, Beauty Industry, CRM, Marketing Management, Digital Marketing, International Marketing, Fashion, Customer Insight

Experience

Chief Digital and Marketing Officer, L'Oreal USA

L'Oréal

2022-5 - Present · 4 yrs 4 mos

New York, United States

Chief Digital & Marketing Officer, PPD

L'Oréal

2017-9 - 2022-6 · 4 yrs 10 mos

New York, United States

Oversee the digital transformation of the professional products division through the strategic pillars of ecommerce, e-retail, Amazon, media, data insights/customer experiences, content and paid partnerships, digital platforms and innovation.

Global Chief Digital Officer, L'Oréal Paris DMI

L'Oréal

2017-2 - 2017-9 · 8 mos

Paris, Île-de-France, France

Global Chief Digital Officer, Clarins Group

Groupe Clarins

2015-1 - 2016-9 · 1 yr 9 mos

NY/Paris

Vice President, Digital & Ecommerce Americas

Groupe Clarins

2013-7 - 2014-12 · 1 yr 6 mos

New York, NY

Senior Director, Digital Marketing & CRM

Groupe Clarins

2009-7 - 2013-7 · 4 yrs 1 mo

New York, NY

- Oversee brand ecommerce site, achieving double-digit growth for 3 consecutive years - Launched and managed Clarins social media program, doubling fan base annually - assumed project manager role in the overhaul of Clarins.com including front-end and back-end functionality upgrades - Manage marketing strategy for all e-retailer achieving double digit growth in top 5 accounts