Hans Bahnsen
Sales Director UK&I @ Ariston Group
About
High-performing, passionate Sales & Marketing executive with outstanding social & leadership competences. Wide international awareness and well-rounded profile, holding an Executive MBA from INALDE Business School (AMBA & AACSB Accredited) and an Industrial Engineering degree. 18 years of relevant experience, leading teams and projects in diverse environments. Proven abilities in international key account management, complex negotiations, project management, profitability target setting, go-to-market strategies and creative problem solving. Excellent communication skills with all levels of the organization and committed to deliver results. Recently joined the Ariston Group in the UK, leading Projects Sales and Pre Sales teams, focused in Commercial and large Domestic heating solutions. I have worked previously with Robert Bosch for 15 years in several locations in the UK, Mexico and South America. Before joining the HVAC industry, I worked in TIGO -Millicom, a global telecommunications company, based in Central America, combining the corporate world with leadership non-profit activities in AIESEC - a Worldwide Youth Leadership Organization.
United Kingdom
Worcester
Mechanical Or Industrial Engineering
Marketing Leadership, Indirect Purchasing, Critical Thinking, Customer Negotiations, Commercial Marketing, Capital Equipment Sales, Analytics, Sales Target Management, Business, Management Consulting, Leadership, Management, Sales, Market Research, Strategic Planning, International Relations, Project Management, Business Strategy, Marketing Strategy, Procurement
Experience

Sales Director UK&I
I lead the Commercial and Large Domestic Projects sales strategy for the UK & Ireland within the Ariston Group, with overall responsibility for two specialist teams: a nationwide group of Area Sales Managers and a technically focused team of Specification Managers. My role is centred on delivering measurable value to customers while driving sustainable, profitable growth and strengthening market presence across the Heating and Water Heating sectors. I promote a high-performance culture built on strong, long-term relationships, proactive business development and the identification of new market opportunities. I collaborate in close partnership with marketing, product management, sales operations and service teams to ensure a cohesive, aligned approach that consistently meets customer needs while supporting broader business objectives.

Senior Sales Manager UK&I - Projects and Pre Sales
Responsible for leading the Commercial and Large Domestic Projects sales, focused on delivering value to our customers, driving revenue growth and expanding market share within the Heating and Water Heating sectors. I oversee a sales team of Area Sales Managers and Specification Managers to ensure high performance by building strong relationships with our stakeholders, identifying new business opportunities and fostering long-term partnerships.

Head of Industrial Sales UK & Ireland - Industrial Boilers
Worcester, England, United Kingdom
Responsibilities include building strong, long-lasting customer partnerships, effectively delivering our value-proposition and helping them reach their targets. Business Unit ownership and focused on long-term sustainability while developing key growth sales strategies, tactics and action plans to hit annual targets.

Business Development Manager LATAM
Bogotá D.C. Area, Colombia
Responsible for driving a Business Unit across Latin America, increasing its revenue and profitability, identifying and developing new business opportunities and expanding the presence of the division products in the region.

National Committee External Relations & Sales in Guatemala
Guatemala
AIESEC, the world's largest student organization, is the international platform for young people to discover and develop their potential so as to have a positive impact on society. AIESEC runs an exchange program that enables over 4,000 students and recent graduates the opportunity to live and work in another country . In addition it provides over 5,000 leadership positions and delivering over 350 conferences to our membership of over 22,000 students.
Education
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