Hans Maasbøl

Board member Wagner Copenhagen holding the companies Modstrøm, Butler, Richard, Loft by Loftet, Clipper og Strøm

As CEO I am reporting directly to the Chairman of Board of Directors with the full value chain responsibility from Design/Product Development, Sourcing/Purchasing, Supply Chain/Procurement, Sales/Marketing, Finance/IT/HR and daughter companies. Key results: - Development and execution of a new company strategy, resulting in a very strong EXIT spring 2022.. - Implementing a high transparency in facts & figures. - Increasing Social Media presence (a combined number of +4 million followers on Facebook, Instagram and YouTube). - Cultural change and implementation of a more team-oriented way of working and breaking down silos. - Increased EBITDA significantly.

As CEO and member of the Executive Management team I was responsible for the total organization of 450 employees (hereof 130 located at the Copenhagen Head office), including responsibility for the full-scale operation of the company and the brands InWear, Part Two, Soaked in Luxury and the Retail Chain Companys. Key results: - Establishment of a new organization structure to make the communication and workflow run more optimal and beneficial. - Establishment of new Key Account Manager team focusing on the biggest E-Com partners like Zalando, Boozt and Magasin. - Improving the earning on EBT level significantly. - Increased turnover in wholesale as in retail/Ecommerce - Increased collection sales wholesale with across the 4 brands. - Conversion of 14 shops from Designers Market to Companys. - Integration of 120 employees from Swiss organization into DK Company Copenhagen. - Finished the last part of the integration from IC Group to DK Company

As Managing Director I was responsible for 140 employees including the following key responsibilities: - Integration of the Royal Copenhagen organization into the new mother company Fiskars Brands - Overall integration and building of a new Matrix organization structure. Key results: - Presenting the best financial year in over 12 years. - Implementation of SAP into the organization.

- Member of the executive team of Royal Copenhagen. - Management, Strategic and operational development of the EU Sales organization including following distribution channels; Wholesale, Retail, Ecommerce and B2B. - Responsible for 60% of Total RC turnover and a total organization of 46 employees.

Establishing my own consulting company, offering consulting to smaller and mid-size companies creating: - Consulting programs focusing on the sales staff in the shops, shop managers/district managers and leadership of smaller to midsize organizations. Key achievements - Running full time after 3 months and hit break even within already 3 months. - Several resale to costumers after documented results. - Several jobs from recommendation of existing customers.

Management, Strategic and operational development of the sales organization carrying Wholesale, Retail and Travel Retail with 32 employees at Headquarter and 12 employees outside of Denmark (21 own retail shops + 39 franchise retail shops). Pilgrim was in a necessary turn around. Key achievements - Increase turnover in both own retail and in franchise shops within the first 12 months. - Stabilized turnover in wholesale and created growth within 6 months followed up by continuous growth 9 month in row. - Introduced budgets in sales both on topline and bottom-line (costs) + introduced KPI at all central areas.