Hannalee Mota

Product Manager @ OmniChat

About

Product Manager in B2B2C SaaS, operating end-to-end across the product lifecycle: continuous Product Discovery, Product Strategy, Growth, Retention, and Go-to-Market, driven by data-informed decision-making and AI Product Management.My transition to product took place 3 years ago, built upon a degree in cinema and 8 years in marketing. None of that background was lost: I still tell stories, but now the "narrative" is a digital product that must make sense for both the user and the business.I am a PM who builds with AI: I integrate generative AI and agentic coding into my daily workflow—from product lifecycle dashboards to instrumentation and prototyping. Yet, I deeply believe in the human advantage in this era: presence, deep listening, context awareness, and accountability remain uniquely ours. AI accelerates; those who feel, prioritize, and own the outcomes are still us.I believe that a sustainable pace and mental clarity are prerequisites for strategic decisions. As a visual artist for nearly 20 years, I find in art the grounding presence needed to operate outside of autopilot and view problems through new lenses. Driven by continuous exploration, I seek depth in themes such as human behavior, cognitive neuroscience, emerging technologies, futures studies, and self-awareness. It is this expanded repertoire that shapes my ability to think in complex systems and design experiences with genuine meaning.Welcome to my LinkedIn! 💜Specialties: Product Management · Continuous Product Discovery (JTBD, Opportunity Solution Tree) · Product Strategy · Roadmap & Prioritization (RICE/ICE/MoSCoW) · OKRs · Go-to-Market · Growth & Retention · Product Analytics & Instrumentation (Mixpanel, SQL, Databricks) · AI Product Management · Digital Marketing · Content Strategy · B2C / B2B2C SaaS.

Country

City

Brazil

Industry

Information Technology & Services

Skill

AI Product Management, Otimização do funil de conversão, Habilidades de prospecção, Produtos Databricks, SQL, Tomada de decisões baseadas em dados, Instruções orientadas por dados, Priorização de funcionalidades, Discovery Contínuo, Inteligência artificial conversacional, Ferramentas de inteligência artificial generativa, Produtividade de IA, Google Gemini, Claude Habilidades, Claude da Anthropic, Operações de produto, Gestão de inovação, Planejamento de produtos, Roteiro de produtos, IA generativa

Experience

Product Manager

OmniChat

2024-2 - Present · 2 yrs 8 mos

Managing core products within a B2B2C conversational marketing and chat-commerce SaaS platform. I strategically oversee the entire product lifecycle—from continuous discovery to go-to-market—focusing on the sustainability of key business drivers such as ARR, retention, and adoption. At Marketing Studio, I lead the WhatsApp campaigns front, specializing in conversational journeys and CDP integration. I spearheaded initiatives like the Abandoned Cart solution, scaling operations by over 7x in volume and doubling the active customer base within a year, while maintaining exceptional ROAS levels. Working cross-functionally, I integrate Artificial Intelligence into the product workflow to enhance automation maturity, operational efficiency, and overall business value.

Associate Product Manager

OmniChat

2023-5 - 2024-2 · 10 mos

O começo da minha transição de marketing para produto. Entrei no time do Marketing Studio, módulo da OmniChat focado em atração, engajamento e marketing conversacional, desenhado para escalar vendas através do WhatsApp, aprendendo o ofício na prática: discovery, escrita de produto, métricas, betas, pós-lançamento e o dia a dia com o squad. Em 10 meses fui oficialmente promovida a Product Manager.

Content Strategist

Freelancer

2018-11 - 2024-1 · 5 yrs 3 mos

Worked as a freelance content strategist, creating and editing both digital and print materials — from social media and articles to manuals and printed magazines — for editorial and public health projects.

Social Media Manager

Beetools

2021-3 - 2023-4 · 2 yrs 2 mos

Key person in the marketing strategy at Beetools, an edtech using AI and VR. Focused on digital media and created the Communication Manual adopted across the franchise network.

Social Media Manager

D&D Group

2017-11 - 2021-3 · 3 yrs 5 mos

Worked as a Social Media Manager focused on healthcare professionals. Planned and executed digital strategies to build multichannel authority and implemented tools to optimize the agency’s operations.

Analista de mídias sociais

D&D Group

2016-9 - 2017-11 · 1 yr 3 mos

Meus primeiros passos na estratégia digital em agência: produção e análise de conteúdo para mídias sociais de clientes da agência, com foco em performance e consistência de marca.

Criadora, coordenadora e oficineira

Cinem[AÇÃO]

2015-6 - 2016-6 · 1 yr 1 mo

Boituva, São Paulo

Criadora e coordenadora do projeto CinemAÇÃO (1º lugar no edital municipal de cultura de Boituva, 2016): oficinas de produção cinematográfica para crianças e adolescentes da rede pública, encerradas com uma mostra de curtas de novos diretores sobre temas sociais.