Hannah (Peterson) Haller

• Oversaw company-wide marketing efforts including marketing to sales, marketing to readers and marketing to community platforms • Developed and managed company’s portfolio of social media channels, blog, websites and email campaigns • Produced and managed company video projects including short films, client videos and video podcasts • Worked directly with the CEO to target and develop new and existing audiences to grow readership, viewership and participation in company’s publications and programs

TEKsystems Digital is the creative agency within TEKsystems - the nation's leading IT staffing and services company. • Grew TEKsystems client base and resource offerings in the interactive, creative and digital marketing spaces in the Greater Atlanta Area • Partnered with Fortune 500 leaders by supplying skilled design, development, functional and marketing technology resources

• Recognized as “3rd Best Performing Rookie Recruiter” for entire company (over 100 offices) • Served as market expert by keeping up with trends within digital content marketing and design • Mastered Salesforce and LinkedIn Recruiter to market myself to candidates and maintain relationships with network of over 100 digital and creative professionals

- Co-led Alpha Delta Pi’s organizational rebrand, which included establishing new Alpha Delta Pi voice that resonated with collegians, parents, and alumnae - Owned and strategized organization’s content calendars across Facebook, Instagram, Twitter, YouTube, and Pinterest - Managed marketing and communications interns by providing direction on content creation, scheduling, and video creation/editing - Analyzed data to build KPI reports to present at senior leadership meetings every quarter - Wrote articles and copy for international magazine The Adelphean, Alpha Delta Pi blog, and newsletters - Managed website including writing copy, building webpages, and establishing SEO efforts to attract and inform members and key stakeholders - Directed video and photo projects through storyboard creation and hiring of production teams - Facilitated conference programming for audiences of 800+

• Partnered with stakeholders to craft internal communications around new organizational structure, updates, and rebrand • Managed crisis communications and media inquiries including writing and distributing press releases and statements • Created all email campaigns including various newsletters to increase member engagement and loyalty

• Managed campaign that targeted local demographics while promoting the organization’s brand and values • Recruited over 100 members which led to one of our most successful expansion efforts • Traveled independently to universities across the United States and Canada to perform objective analyses of chapter operations and articulate vision for future operation models • Assessed and trained 20+ collegiate chapters in chapter operations including, but not limited to, marketing, communications, public relations, operational management, leadership development, and risk management • Planned and facilitated workshops focusing on leadership development for audiences as large as 200 • Managed all on-site operations for organization’s newest chapter at the University of California, Davis

• Produced audio and visual media for student-run online newspaper • Published weekly web articles in categories including, but not limited to, humor, lifestyle, and opinion • Selected to interview NC U.S. Congresswoman Virginia Foxx

• Conducted one-on-one and Man on the Street interviews with subjects ranging in demographics on a variety of topics • Assisted in various productions including hidden camera segments, city issue stories, and event coverage • Worked extensively with Avid iNews, logging video and writing voice overs, news packages, and web articles

• Created marketing tools to promote the company and its events, such as brochures, social media campaigns, etc. • Communicated with local Comfort Keepers branches to collaborate on events and promotions