Hannah Jenkins

I am the Senior Group Performance Marketing Manager at Thérapie Medical Group, which includes Thérapie Clinic, Optilase, and Thérapie Fertility. I lead the digital advertising strategy across Google, social media, and native advertising platforms, ensuring budgets are allocated efficiently to maximise performance and ROI. I manage seven-figure annual ad budgets, overseeing campaign execution, optimisation, and performance analysis across multiple brands and markets. I collaborate with internal teams and external partners to align paid media efforts with business goals and drive measurable results. Reporting to the senior leadership team, I provide insights, data analysis, and strategic recommendations to refine our performance marketing approach.

Zahra is a full-service content agency with owned media in the food and parenting verticals. I joined the team in March 2021 as a Digital Account Manager before being promoted to Digital Marketing Manager in May 2022. My day to day responsibilities include: • Developing social media and digital advertising strategies • Management of own brand and client Google campaigns, including search, display and smart ads • Management of own brand and client paid social media campaigns • Email campaign management using various email service providers (MailChimp, Active Campaign, Campaign Monitor and Salesforce) • Day-to-day liaison with clients • Managing client and own-brand media budgets • Completing digital campaign reports • Project managing the development of new website builds

The MHL Hotel Collection is a collection of four- and five-star hotels in Dublin, Galway, Wicklow and Limerick. I worked under the Dublin cluster as a Senior Marketing Executive, and my duties in this position included: • Compiling weekly and monthly revenue, SEO and PPC reports • Identifying the search patterns of customer behaviour from website, social, and email traffic • Updating the hotels various websites in line with the content plan for the year • Assisting in the training and development of Junior Executives • Regularly auditing all websites to ensure that the content was up to date • Assisting in the management of all databases, and ensure full compliance with GDPR legislation • Creating direct mail and email marketing campaigns • Managing the marketing budget of three individual hotels within the group • Maintaining and updating social media accounts across the group • Working with external website hosting companies for new website design and builds • Assisting with the print and design of promotional collateral • Analysing the market and monitoring competitors closely • Updating offers across several third-party sites (TripAdvisor, Booking.com, Expedia etc.) • Attending food and beverage meetings to plan marketing initiatives for various food outlets • Assisting with organising/execution of photo and video shoots

In this role I looked after the marketing activities for the security and home care sections of the business, with the focus on PPC management and social advertising. I also oversaw the development of the new website for the Homecare company, where I liaised with a developer and wrote content for the website. My administration duties included organising company events, booking service calls, posting invoices and administering staff holiday entitlements.

I previously worked as a Digital Marketing Executive for BooksGoSocial, a company who help authors who self-publish to advertise their books. The key responsibilities of this role included posting to a WordPress website, Twitter management, email creation (Infusionsoft/Mailchimp), posting to various Facebook pages & groups, graphic design, managing paid social advertisements and creating video content for members. I managed two large projects in this role, the first being the online magazine, launched in June 2017. The purpose of the magazine is for readers to discover high quality, independently published books, with a genre theme each month. I looked after bookings for the advertising spaces, sourcing magazine content and designed a selection of customers advertisements. I also managed our ‘AVA’ service, the Automated Virtual Assistant, where we sourced content for our customers to post out on their own social media channels to increase their online presence, primarily on Facebook and Twitter. BooksGoSocial plan and host the annual Dublin Writers Conference, which is held annually, in June . This is a three-day event. At the conference, I filmed video content for online attendees, interviewed members in attendance and helped with general management, such as registering attendance and guiding the speakers.

I worked as an account manager within the Accenture UK/I team on project at Facebook, where I managed a portfolio of 200 SMB clients per quarter with responsibility for growing revenue. My primary duties within this role included: • Responsibility for helping SMB clients drive results via their marketing campaigns through consultation, education, and support.

 • Demonstrating the value of the SMB advertising solutions.

 • Providing pre and post-sales support for all self-service products.

 • Providing product and tool support to improve clients’ experience and drive higher product adoption and spend.

 • Providing product insights and feedback from our customers to the engineering teams.

I primarily worked as a cashier in this branch, where I prepared both start of day and close of business reports. I dealt with both domestic and foreign exchange. At times, I worked on the floor, where I assisted customers with digital activations, and provided information on various operations in the bank.

In this role I looked after the Womenswear department. My duties in this position included: • Opening the office in the morning; preparing tills and daily schedules • Cashing up the office in the evening • Compiling daily sales reports for head office • Conducting financial audits on the safe • Floor supervision • Communicating Company KPI’s to staff • Training staff on company procedures • Assisting customers on the shop floor and telephone • Dealing with customer complaints • Putting sales and returns through on the cash register • Processing deliveries of stock • Replenishing stock levels • Visual merchandising • Inventory control (Including conducting cycle counts) • Organizing transfers between stores • Promoting in store events on social media • Preparing Powerpoint presentations for senior management • Maintaining awareness of market trends and local competition • Oversee the completion of HR files for staff records • Co-conducting interviews for new staff • Writing up contracts for new starters • Inputting schedules into Kronos staffing system • Key holder for the store

I was responsible for conducting catchment analysis reports for a number of proposed sites, which included population analysis, gender profiling and socio economic class reports. During this time I helped out with taking office calls and organising the office mail. I was trained in using a franking machine. I also carried out both cold calling and mystery shopping. I took part in a number of projects including the company's September membership campaign and their branding initiative, which included coming up with a concept for a viral launch.

This course covered all of the essential trends across the digital marketing landscape, including: • Search Engine Optimisation • Digital Strategy Formulation • Data Analytics • Search Advertising • Display Advertising • Social Media • Social Advertising Throughout this course I worked on many real and imagined companies’ strategies, including a research & strategy project for Irelands largest Sporting Organisation, The GAA. This was a six-month project consisting of three team members and myself, where we conducted international market research for the organisation. We gathered our data by conducting surveys and focus groups, and then devised a digital strategy to overcome the issues uncovered from the research. Our strategy involved social media campaigns, email marketing, website amendments, competitor analysis and pricing evaluation. We presented our recommendations to the organisations board at the end of the period, and elements from our strategy have since been implemented.

Core Subjects: Accounting, Irish Politics, Economics, Communications, Marketing, Organisational Behaviour, Business Law, Human Resource Management, EU Framework, IT, Operations Management, Global Strategic Management, Business and Society. Fourth year electives: Strategic Marketing, Marketing Communications and Consumer Behaviour.