Hannah 何

Hannah led a highly competitive & award-winning team responsible for generating multi-million USD annual revenue from diversified work streams, featuring blue-chip clients of Lenovo and Shell, with a 3-fold competency, i.e., Corporate Communications, B2B marketing, and IMC. Former position at Burson: Director

Hannah led Brand Marketing business in Beijing. Solution-oriented and result-driven, she is dedicated to fostering business growth and optimizing management efficiency. She aggressively expanded the department business from PR-centric and travel industry-oriented, to integrated service offerings across travel, fashion/lifestyle and IMC sectors.

✓ Built up the department from the scratch; supervised market-entry business for 3 consecutive years ✓ Generated 500% YoY revenue growth in 2016 and 2017; introduced over a dozen of global brands into China market ✓ Led integrated global campaign of Destination Canada in multiple Asia markets (Mainland China, South Korea, Japan & India), supervising a nearly 30-member cross-region team ✓ Functioned as the branding hub, led “Canada-China Year of Tourism” mega campaign in China, reported to both Canada HQ (CMO of Destination Canada) and APAC MD, on a daily basis, with multi-million USD annual budget ✓ Won the Grand Prix of Golden Flag Award 2016 as the project leader of implementing Ministry of Culture’s global Chinese-New-Year campaign at Facebook Headquarter ✓ Honored as the only high-potential talent of BlueFocus International Former position at BlueFocus: Senior Manager

Account Manager of Branding and Technology practice, serving 2 Li-Ning BUs of Running and Sports Life, as the team leader of 3 members for high-profile projects and retainer service. a) Deeply responsible for planning and executing IMC practices to meet sales-driven business goals b) Profoundly driving brand building/positioning by analyzing market insights, providing brand strategies, integrating resources and developing key messages c) Fully adapted to digital MarCom by realizing interactive initiatives and creative ideas

Account manager and client interface, leading a team of 2 members, responsible for retainer service and day-to-day operation. Accounts: Amazon, Virgin Atlantic Airways, Textron Aviation (Beechcraft Corporation), Novartis, Galderma/Restylane, L’oreal, Maybelline, Contact Singapore, Singapore Economic Development Board, Varian Medical Systems, etc. Former position held at Ruder Finn: SAE, AE

 Business development: brand co-op and crossover with smart (from Mercedes-Benz), the first studio theater ticketing car in China  Project management: communications and marketing leader of the theater festival (strategic co-op with Vantone)  Customer relations management: theater and club member activities and daily engagement

 The only admitted Bachelor for MPhil degree in 2009, among nearly 500 applicants around the world; one of the three winners of the full stipend from HKSAR.  Research assistant of 2 U.S. professors, attended top-tier global meetings.

- “Trends Group” Scholarship (the only undergraduate winner out of over 600 students) - Chief Editor of JTV (University TV station) - Top 30 candidate in Coca Cola Olympic Torch Bearer in Beijing - President of theater group, leader of theater festivals - Micro-film (director and scriptwriter) won national prize