Hannah Vertullo

Account: adidas

Account: adidas

Account: adidas

Accounts: Honda, La-Z-Boy, Pocky, TikTok, and New Business - Project manage team of 4 strategists to maintain a live social media platform specs resource referenced by all digital producers at the agency. - Sentiment analysis for Honda Motorsports influencer campaign: collect, code, and analyze user responses to the campaign across YouTube, Instagram, Facebook and Twitter for 8 influencer partners. - Social media audits: review and analyze various brands’ social media footprints to understand strengths, weaknesses, and opportunities. - Develop strategic cross-platform video content rollout recommendations to drive buzz for the LA LGBT Center on National Coming Out Day - Develop tactical cross-platform rollouts for various content types across Honda’s social media channels to drive reach and engagement - Create competitive analyses to support brief and strategy development - Developed and deployed a survey to glean original insight into the mindset of Gen Z as it relates to Mac & Cheese to inform the development of a creative brief

- Assist with development, coordination, preparation, production, post-production, and distribution of client and agency marketing assets to increase brand awareness through video content. - Serve as a production coordinator to ensure all deadlines are met. - Edit content using Adobe Premiere Pro, Final Cut Pro, and Lumen5. - Assist senior creative producer with data management, scheduling, equipment organization, hardware and software updates.

- Collect and analyze consumer data using Seranking.com to improve market penetration for accounts. - SEO optimization and content writing for accounts using WordPress, keyword plugins, meta descriptions, title tags, etc. - Send out monthly reports that show SEO and other KPI improvements for managed accounts. - Verify websites with Google Webmaster tools. - Press release writing for events and honorees in the Greater Los Angeles Area. - Facilitate public relations outreach.

- Serve as chief financial officer to create and manage yearly budget exceeding $200,000. - Facilitate all financial transactions for 200 members. - Oversee and communicate with entire finance department. - Accountable for calculating, organizing, and submitting money raised through chapter’s philanthropic events. - Submit monthly financial reports demonstrating competence of chapter’s balance sheets, income statements, budget variances, and checks/credit card statements.

- Maintained assigned account bases while developing new accounts. - Obtained and studied information about clients’ products, needs, problems, and business practices to offer effective sales presentations and service assistance. - Identified potential leads and converted those leads to long-term clients that ended with the signing of binding contracts. - Scheduled demos and assisted with proposals. - Worked closely with the Founder on day-to-day operations and attended sales meetings with large corporations in the San Francisco Bay Area. - Curated custom gift plans for a number of clients.

- Collaborated with students, parents, and program administrators to determine student needs, develop tutoring plan, or assess student progress. - Prepared lesson plans or learning modules for tutoring sessions according to students’ needs and goals. - Assisted over 20 students in grades K-8th with homework and planning weekly assignments to promote time management. - Worked with the non-profit to prevent homelessness and help future generations on a path to success.

- Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. - Designed power-points and presented before competitors and investors. - Managed company's social media accounts (Twitter, Instagram, and Facebook) by scheduling daily posts on applications such as Tweetdeck. - Gathered data on competitors and analyzed their prices, sales, and method of marketing and distribution. - Established and maintained cooperative relationships with representatives of community, consumers, employees, and public interest groups.

Course Sampler: Business Calculus, Legal Environment of Business, Managerial Account, Financial Accounting, Macroeconomics, Microeconomics, Interpersonal Communication, Business & Professional Communication, Community Writing, Corporate Financial Management, Management of Organizations, Sales Management, Leadership: Principles & Practices, Business Analytics, Business Statistics, Management Information Systems, Production & Operations Management, International Marketing, Marketing Research, Services Marketing, Business Policy: An International Perspective

Course Sampler: Film & Visual Storytelling, Principles of Advertising, Producing Commercials, Design Strategy, Movie Marketing, Industry Insiders, Case Studies of Advertising

Studied Integrated Marketing Communications, Corporate Financial Management, Business Ethics, and History, Society, and Culture of South Africa