Hannah Smith, MS

At Boost Your Brand, I lead a powerhouse team focused on building content, campaigns, and community-driven activations that actually connect — and convert. We’ve grown from a grassroots idea to an agency trusted by legacy brands, startups, and influencers nationwide. We specialize in helping brands scale with clarity and creativity — from viral product launches and experiential events to social media, influencer campaigns, and partnership strategy. What We Do: Brand Strategy & Campaign Development Social Media Management Full Content Production (photo, video, social) Influencer Strategy & Management Community & Brand Activations Email Marketing & Partnership Outreach Grassroots & Event Marketing Highlights & Wins: East Texas State Fair: Tripled digital sales through a full brand refresh, including new content, ads, social, influencer management, and live activations for this legacy event with over 250K attendees. Randi Mahomes: Led Super Bowl and NFL Draft campaigns, including a 4-part series with the first ever Ultimate Sports Parent Brunch Event with the top draft pick families. Toucan Cocktails: Created full social strategy and viral content that drove sales and built brand loyalty for this fast-scaling CPG startup. Academy & Whataburger: Produced influencer campaigns including Whatamom San Antonio event to raise funds for local youth sports programs. BigShots Golf (pre-Topgolf acquisition): Launched grand opening through boots-on-the-ground activations, influencer marketing, monthly content production, and more. Blue Bell Creameries: Led content strategy and social management for CEO Ricky Dickson’s book launch campaign. Ring Guards: Built and executed a full local launch strategy for their first-ever retail store including partnerships, email, social, and in-store activations. We’re not just an agency. We’re the team brands call when they’re ready to grow through strategy-led storytelling, authentic connection, and moments that make people care.

As a coach at the OTF in College Station, I trained TAMU coaches and athletes, as well as beginners and individuals from all walks of life — but the real impact was on the culture of the studio and how it impacted member retention and left a lasting impact. Coached both members and fellow coaches, bringing energy, performance, and a personal touch to every session. Designed and launched new class formats (Lights Out and more) to strengthen retention, culture, and brand longevity. Led a member-driven fundraising campaign for cancer, deepening community connection and purpose through fitness and culture. Organized and supported local events and partners, connecting the studio with the broader community and building long-term member loyalty. Left a lasting mark by turning workouts into something more: a space for connection, growth, and belonging.

Collaborated with the Texas A&M Brand Experience Team as a freelance consultant and content partner, helping navigate and execute high-impact brand partnerships during a pivotal time. Advised on strategy and activations during COVID for major brand partners including Bubly, H-E-B, and Champion. Contributed to the SXSW partnership with NASA, supporting brand alignment, messaging, and creative strategy. Executed influencer content, hosted live social activations, and supported creative direction to ensure brand consistency and audience engagement. This role combined brand strategy, content creation, and real-time storytelling to elevate the Texas A&M brand experience across digital platforms.

As a creative lead and digital marketer, I helped build visibility and connection through strategy-led content and design. Managed social media accounts, designed branded assets and developed websites with supporting blog content to boost engagement and SEO. Produced and edited promotional videos for social campaigns, driving reach and brand storytelling. Backed every creative decision with market research to ensure alignment with business goals and audience needs. Left a lasting mark by building not just content — but cohesive brand ecosystems that connect and convert.

Worked as an X-ray tech assistant supporting day-to-day clinical operations. Responsibilities included organizing, labeling, and filing X-rays, assisting with patient needs, managing digital records, and ensuring a positive and welcoming experience for all patients. This role strengthened my attention to detail, communication skills, and ability to thrive in a fast-paced, service-oriented environment.