Hannah Roberts

Acting as a strategic partner to the GM International and CMO, developing and implementing a comprehensive international marketing strategy that aligns with the company’s overall objectives and drives customer acquisition, retention, and revenue growth. Identifying key market segments, consumer insights, and trends to inform marketing campaigns and optimise positioning across all channels.

Responsible for the comprehensive global strategy, innovation pipeline and brand marketing for the total Consumer Care division : Beauty ( skincare, haircare, colour cosmetics), Fragrances & Flavours and Home Care. Driving faster, smarter, greener differentiated innovation and its rapid uptake, direct development of market-leading and sustainable technologies, and developing new rapid commercial avenues for business growth. I lead global marketing, innovation and sustainability teams to develop and sustain a high-performance working culture built on innovation, curiosity and inclusivity.

Strategic brand building and portfolio leadership to restore market share by crafting and establishing a winning, innovative global marketing vision and pipeline for Care category and its brands

As Global Brand Marketing Director For Colour brands at Avon I lead transformation performance in the near term and build a strategy and plan for sustainable market share growth in the long term. Creating breakthrough product innovation, 360 omnichannel activation and long term brand building excellence to grow share of voice.

MATRIX APA LONDON, UK JULY 2019-DECEMBER 2019 : 6 Month FTC.An award-winning product development agency, with offices in London, Hong Kong, China, Dubai and Los Angeles. Lead innovation, trend-hunting and brand marketing projects for Boots, Superdrug, Emirates, British Airways. ZOEVA Cosmetics FRANKFURT & LONDON, UK JANUARY 2019-JULY 2019 : 6 Month FTC Digitally native, purpose first colour cosmetics brand : Sephora USA/ME/WE, Douglas group. Led business through investment process with TSG Consumer Group helping to evolve from nimble start up to setting up a fully functioning marketing team that would support the business by expanding product assortment and distribution in the most thoughtful way. Diageo Strategy Lead : 2 x Short project on behalf of The Future Lab.LONDON The aim: to equip Diageo with the cultural insights, strategic implications and solutions that would enable them to navigate change, unlock opportunity and thrive in a world of continuous uncertainty. Key theme : Experience Economy ‘Stories’ Luxury Fragrance : Short strategy project. LONDON Designed the social media channel’s look and feel and implemented a content strategy, evaluating and optimising.

As Global Brand Strategy Director for Unilever Prestige the mission was to act as a multi-level director across each of the 6 brands, developing and implementing strategic and innovative full funnel engagement strategies that would take the brands out of their comfort zone and stationary profit and take them to the next phase of development. BRANDS : REN, DERMALOGICA, MURAD, LIVING PROOF, KATE SOMERVILLE, IOMA, NEXUS, REGENERATE, HOURGLASS COSMETICS

Lead Unilever future thinking via deciphering macro/ micro trends across multi-categories in order to provide the business with a 5YR revenue growth plan and a full innovation funnel. Designed and implemented the Rapid Speed Innovation Programme, via the FIRST Unilever digital transformation model which enabled global operational and commercial teams to deliver inspiring and tangible on-trend GTM strategies and critical paths, in record speed. Design principle implementation across touch points and POS. BRANDS :MAGNUM, PG TIPS,MAILLE, DOVE, AXE, BEN & JERRY’s

Consulting, strategy, cool-hunting, innovation, GTM solutions for Mintel clients globally CLIENTS : Chanel, Coca Cola, Diageo, P&G, Boots, Sephora