Hannah Riese
Director of E-Commerce & CRM @ Tractive
About
Hi, I'm Hannah!Hands-on and data-driven, I scale e-commerce and CRM functions from startup through scaleup to successful exit (Tractive → Bending Spoons, Just Spices → Kraft Heinz). I love building functions from scratch and looking at the full customer journey end-to-end. I lead high-performing, experimentation-driven teams with a strong sense of ownership. Right now, I'm driving E-Commerce & CRM at Tractive across EU and North America.
Germany
Düsseldorf
Consumer Electronics
Customer-Relationship-Management (CRM), E-Commerce, Digitales Marketing, Marketing, Projektmanagement, Marketingstrategie, Start-ups
Experience
Director of E-Commerce & CRM
Tractive
• Own e-commerce and CRM strategy, driving conversion, retention and subscription growth • Transformed and scaled CRM to optimize the full customer lifecycle
Director of E-Commerce
Tractive
• Built and scaled the e-commerce function from scratch • Owned onsite performance, driving conversion and UX improvements • Led cross-functional teams to optimize the end-to-end customer journey
Head of Online Marketing
Just Spices
• Led webshop, CRM, influencer, social, and content marketing • Helped scale the business from startup to acquisition by Kraft Heinz
Teamlead E-Commerce
Just Spices
E-Commerce-Manager
Just Spices
Düsseldorf, Nordrhein-Westfalen
Influencer Marketing
Just Spices
Düsseldorf und Umgebung, Deutschland
Education
Bergische Universität Wuppertal
Marketing/Marketing-Management, allgemein
Hannah Riese's Contact Information
Phone
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