Hannah Q.

-Create young Millennial and Gen Z lifestyle blogs and videos to support a TikTok and Instagram presence with 6K+ followers and 1M+ views -Support a portfolio of lifestyle, food and beauty clients in developing and modifying social media footprints and strategies to support brand engagement and growth including work with: Rhode Skincare, Necessaire Skin, Squirrel, Táche, Armani Beauty, WantLocker and Daily Drills,Mejuri, Aurate and Monica Vinander -Develop Canva presentations to support client pitches including video assets, social media calendars, editorial activations, influencer partnerships and brand collaborations

-Supported Co-founders, Marketing Director, Senior Marketing Project Manager, Content Editor, and Brand Coordinator in developing and executing social and digital strategic marketing initiatives for a portfolio of customizable bags, lifestyle accessories and brand collaborations including co-branding initiatives with high-profile partners: Disney, Pixar, Star Wars, Sanrio - Hello Kitty and Juicy Couture -Planned and executed five influencer and partnership launch events for high-profile profiles clients such as The Kardashians, Song of Style, Marianna Hewitt, Lauren Ireland and the NFL: Tampa Bay Buccaneers, Los Angeles Rams, Dallas Cowboys and Denver Broncos -Collaborated with PR and Gifting Brand Coordinator to develop Strategic Influencer Gifting Program including development of customized Influencer Gifting Assets and gift packaging to promote four product-launches, identification of up to 300 targeted demographic influencers for outreach campaigns, and PowerPoint pitches summarizing campaign proposals for senior management -Leveraged Instagram Analytics and Shopify Analytics tools to gain consumer insights and perform analysis to inform content marketing and product strategies, and drive website sales for Digital Marketing and Social Marketing teams -Created copyright and video content to support social media strategies across brand website, social media and out of home marketing assets

-Generated static and video promotional content to support Instagram strategy for fashion influencer Danielle Bernstein featured in Vogue, Forbes and Architectural Digest and her clothing brand, WeWoreWhat, and WeGaveWhat, a non-profit that supports small businesses and charitable initiatives -Leveraged Planoly to strategize WeGaveWhat Instagram grid using pre-made social assets from shoots to increase user engagement and drive user generated content -Supported the planning and execution of monthly WeGaveWhat community engagement initiatives including researching charity partners for athletic, wellness, holiday and giveback events with Melissa Wood, Danielle Bernstein, and Showfields; created Canva proposals for management review

-Supported buyer showrooms featuring prestige brands Ulla Johnson, Velvet and Mother Denim including meetings with high-profile buyers: Neiman Marcus, Bergdorfs, Revolve, Net A Porter, Bloomingdales and Shopbop

-Planned and executed social media strategy for a female-founded, vegan skincare company

-One of 15 students selected to participate in year-long program to gain hands-on experience about the cross-functional organizations that support a leading upscale retailer -Partnered with management to provide insights about adapting brand ethos and changes to the customer shopping experience to appeal to a younger audience -Planned out and executed fashion influencer fashion show as well as makeup and shoe promotional events to drive consumer engagement

-Supported the designer of a start-up, sustainable clothing company including developing new garments: dresses, tops, shoes and accessories for 2019 Spring and Fall collections -Managed social media strategy implementation across Shopify, SquareSpace, Instagram, Facebook, and Youtube growing followers to 6,000+ followers