Hannah Kraulik

At Moonlit Studios, I design digital experiences and product concepts across creative-tech, AI-assisted tools, and brand-forward projects. My work blends UX design, user flows, prototyping, and experience strategy to support the studio’s internal projects and external collaborations. Key work includes: • Designing user flows, wireframes, and early interfaces for AI-powered tools and publishing platforms • Contributing to the design direction for products such as AuthorFlow Studio, StorySpoon AI, and other creative-tech prototypes • Creating layouts, interaction patterns, and visual concepts to support intuitive navigation and clear end-to-end user journeys • Translating product ideas into actionable experience frameworks, feature concepts, and rapid prototypes • Supporting branding and digital storytelling projects by shaping the structure, layout, and experiential feel of user-facing products Moonlit Studios focuses on the intersection of design, creativity, and emerging technology. My role centers on crafting thoughtful, usable, and visually cohesive experiences that bring innovative ideas to life. ⸻ 🌙 Skills: UX Design • Product Design • User Flows • Wireframing • Prototyping • Interaction Design • Visual Design • Creative Direction • AI-Assisted Experience Design • Product Ideation • Information Architecture • User Journey Mapping • Brand Experience Design • Creative-Tech Prototyping • Digital Storytelling • Web & Interface Design • Figma • User Experience Strategy

Designed and developed an AI-powered healthcare workflow solution as a personal R&D product, blending my 15+ years of clinical operations experience with hands-on product design, UX strategy, and AI workflow modeling. This project focused on addressing real problems inside hospitals: staff time loss, compliance friction, documentation burnout, and breakdowns in communication between medical teams and families. Key Responsibilities: • Designed user flows and product architecture for an AI-driven clinical assistant, including EHR-adjacent workflows, staff–patient communication pathways, and privacy-compliant automation. • Created low- and mid-fidelity prototypes demonstrating task automation, audit tracking, multilingual support, and patient/family communication tools. • Conducted research on real workflow inefficiencies, compliance barriers, and staff pain points to guide feature direction and product prioritization. • Modeled AI use cases (translation, triage routing, time-saving documentation support) that maintain HIPAA awareness and protect clinical data integrity. • Collaborated with technical partners and early testers to refine product assumptions, gather feedback, and validate use cases. • Built a roadmap and early-stage GTM concept for a potential 2026 pilot release. Skills Used: UX Design • Product Thinking • AI Workflow Design • HealthTech Research • User Journey Mapping • Prototyping • Systems Design • Problem Framing • Requirements Development

Led the end-to-end design, operations buildout, and customer experience for a culturally inspired chai brand, blending traditional Indian heritage with modern digital presence, wellness storytelling, and AI-supported business operations. Key Responsibilities: • Designed the full brand experience including naming, visual identity, packaging, product flow, and customer journey from discovery to purchase. • Built the digital presence and early website layout, including UX structure, merch flow, and content strategy. • Created flavor profiles, spice blends, and product concepts aligned to wellness, energy, and cultural storytelling. • Developed systems for supply chain operations, vendor relations, inventory coordination, and early B2B outreach. • Implemented automated workflows for onboarding customers, nurturing email sequences, and community building. • Designed GTM strategy using customer insight, competitive analysis, and iterative testing to refine product-market fit. • Coordinated partnerships, wholesale interest, and pre-launch marketing campaigns. Skills Used: Brand Design • UX for Ecommerce • Customer Experience (CX) • Product Development • GTM Strategy • Marketing Ops • Vendor Management • Small Biz Systems • Content Strategy

Led operational strategy and end-to-end experience design for a 120-resident senior living community, using a product-thinking approach to improve workflows, communication systems, and user satisfaction across residents, families, and staff. Blended clinical operations, service design, and data-driven decision-making to enhance quality outcomes and streamline internal processes. • Redesigned core service workflows (care delivery, communication, staff processes) using journey mapping and root-cause analysis to reduce friction and improve the overall user experience • Directed cross-functional operations for 50+ clinical and administrative staff, ensuring alignment across nursing, medication management, activities, and care coordination • Developed Power BI dashboards to track experience KPIs, operational bottlenecks, and satisfaction metrics for insight-driven decisions • Increased resident and family satisfaction by 15% through iterative improvements, feedback loops, and service recovery strategies • Redesigned onboarding and training programs as structured experience flows, improving clarity and staff retention • Managed the full operational lifecycle including hiring, staff development, performance improvement, and team communication • Ensured regulatory compliance through experience-driven workflow design, documentation standards, and audit preparation • Collaborated with internal leaders and vendors to refine systems, evaluate new tools, and streamline cross-department processes • Coached managers on communication frameworks, leadership best practices, performance management, and experience-based problem solving Skills: Service Design · Workflow Design · Journey Mapping · UX Research Principles · Experience Strategy · Cross-Functional Leadership · Data Analytics (Power BI) · Product Thinking · Change Management · Stakeholder Collaboration · Quality Improvement · Communication Systems Design · Customer Satisfaction Strategy

Applied operational leadership, service design principles, and workflow optimization to improve patient, family, and staff experiences within a high-acuity skilled nursing facility. Managed unit operations, led staffing strategy, coordinated patient journeys, and strengthened cross-functional communication systems to support safety, efficiency, and satisfaction. • Designed improved care workflows and communication protocols, reducing operational friction by 25% and improving coordination across nurses, physicians, and vendors • Partnered with clinical leadership to assess unit needs, identify skill gaps, and build targeted improvement processes using a root-cause and journey-mapping approach • Led end-to-end staffing operations including recruitment, agency coordination, onboarding, and retention strategies to ensure adequate coverage and continuity of care • Managed patient experience flows for admissions, transitions, and discharges, maintaining high satisfaction through clear communication and expectation setting • Strengthened partnerships with physicians and external vendors, implementing structured processes that improved reliability and service quality • Developed and used data-driven frameworks to monitor patient acuity, staffing capacity, and operational bottlenecks to support more informed decision-making • Ensured regulatory compliance through standardized procedures, documentation accuracy, and continuous team coaching • Provided hands-on clinical leadership support, stepping into direct care roles when necessary to maintain quality and safety Skills: Service Design · Workflow Optimization · Experience Mapping · Customer Success Strategy · Cross-Functional Coordination · Healthcare Operations · Data Analytics · Process Improvement · Compliance Management · Stakeholder Partnership · Communication Systems Design · Risk Management

Led clinical operations, staffing partnerships, workflow optimization, scheduling redesign, and vendor relationship management for a high-volume post-acute care facility. Oversaw customer success, physician partnerships, employee training, and compliance functions while improving service delivery and operational efficiency. • Coordinated agency staffing partnerships and internal workforce management to ensure optimal coverage, regulatory adherence, and cost-efficient operations • Launched standardized onboarding and orientation programs that improved new-hire retention by 20% and reduced time-to-productivity from 4 weeks to 2.5 weeks • Maintained a 96% audit success rate by implementing proactive compliance workflows, documentation standards, and regulatory inspection readiness processes • Built and nurtured relationships with nursing agencies, physicians, and business vendors—negotiating contracts, managing partnerships, and ensuring quality and reliability across services • Developed training materials, audit tracking systems, infection-prevention strategies, and risk management frameworks supporting consistent quality and regulatory alignment • Introduced structured communication patterns and operational workflows that improved collaboration, reduced friction, and enhanced staff and patient experience • Applied data-informed decision-making to anticipate staffing gaps, support throughput, refine scheduling logic, and strengthen care delivery processes Skills: Healthcare Operations · Staff Development · Experience Optimization · Compliance Management · Vendor Partnerships · Contract Negotiation · Quality Assurance · Training & Education · Workflow Design · Customer Success Metrics · Risk Management · Infection Prevention

Provided high-impact clinical and operational support to hospitals and healthcare facilities across multiple states during critical staffing shortages, EMR transitions, and major system changes. Partnered with interdisciplinary teams to stabilize operations, improve workflow efficiency, and strengthen patient and staff experience. • Delivered high-quality clinical care in diverse environments while maintaining continuity, safety, and rapid onboarding into new systems and protocols • Developed workflow optimization strategies and process improvement recommendations that reduced administrative burden and improved operational efficiency • Adapted quickly to different organizational cultures, technologies, and operating models—building strong cross-functional collaboration and operational agility • Led care teams during assignments to support throughput, improve coordination, and reduce staff burnout • Advised administration on risk management protocols, customer success strategies, compliance readiness, and partnership/relationship management • Applied data-driven thinking to identify gaps, streamline processes, and support better patient, staff, and family experience outcomes Skills: Clinical Excellence · Healthcare Consulting · Workflow Optimization · Process Improvement · Customer Success Strategy · Risk Management · Compliance · Operational Efficiency · Cross-Functional Collaboration · Training & Development · Adaptability

Delivered specialized home health nursing and coordinated care experiences for medically complex pediatric patients. Built strong family partnerships, improved day-to-day workflows, and ensured continuity of care through structured communication, clinical education, and personalized support. • Provided high-acuity nursing care in home settings, managing ventilators, feeding tubes, medication administration, and emergency interventions while maintaining patient safety and stability • Built trusting, collaborative relationships with families, serving as the primary liaison and delivering empathetic, human-centered communication to support emotional and clinical needs • Coordinated multidisciplinary care across physicians, therapists, case managers, and medical equipment providers to streamline treatment plans and improve care continuity • Maintained detailed, accurate clinical documentation to support safety, compliance, and data-driven decision-making • Created family-friendly education experiences for medical equipment, emergency procedures, and developmental milestones, improving caregiver confidence and long-term patient outcomes • Anticipated patient and family needs, optimizing routines, workflows, and care processes to improve daily stability and reduce caregiver strain Skills: Pediatric Nursing · Care Coordination · Family Experience Design · Patient Advocacy · Workflow Optimization · Clinical Documentation · User Education · Medical Equipment Management · Cross-Functional Collaboration · Crisis Management