Hannah Dawson

Responsible for the offline, SEO and paid social media planning for our client across BC, Alberta and Prairies.

Responsible for the local marketing plans belonging to priority Specsavers stores. These stores are typically either under performing, dealing with a significant competitor threat, relocating or a new launch store. At any given time, I would have between 80 and 90 stores assigned to me, located across Scotland and Northern England The Marketing Manager role is to support retail partners in driving customer volume and growing their market share. I would pitch marketing proposals and implement strategies to maximise store performance. Gleaming insights from market/customer data is crucial in identifying local and regional opportunities to grow the optical and hearcare businesses. I would conduct bi-weekly store visits across the UK and attend strategic meetings with our divisional retail teams. I also worked closely with our media agency ‘OMD’ and our PR agency ‘Beattie Communications’, as well as business development and the creative teams to execute the best marketing plans for our partners.