Hannah Baek

Chief Strategy Officer (CSO) @ 바이브컴퍼니(VAIV Company)

About

"Reinventing influencer marketing with AI for global beauty brands." As the Chief Strategy Officer at WHOTAG, I drive the vision of an AI-powered influencer discovery platform tailored for beauty marketers worldwide. Our AI technology enables brands and agencies to: Profile influencers with precision using multimodal AI & GPT-Profiling Match creators to brands with AI-driven “Brand-Fit” scoring Uncover authentic voices across nano, micro, and macro influencers in 100+ countries Leverage real-time audience analytics (demographics, engagement, sentiment) for smarter campaign planning My background combines AI business development, trend intelligence, and global market strategy, enabling me to build services that move influencer marketing from intuition to AI-driven decision-making. At WHOTAG, our mission is clear: 👉 Empower beauty marketers with AI that turns influencer discovery into a science.

Country

South Korea

City

Seoul

Industry

Computer Software

Skill

AI for Research, SOCIAL BIGDATA, Trend Analysis, Market Research Project Management, Influencer Marketing, SaaS Sales, Project Management, Research Skills, Market Research, Social Media Measurement, Big Data Analytics, AI Strategy, Social Big Data Analysis, Influencer Marketing, Beauty Industry Trends

Experience

Chief Strategy Officer (CSO)

바이브컴퍼니(VAIV Company)

2024-12 - Present · 1 yr 10 mos

Chief Strategy Officer (CSO), WHOTAG - Leading strategy for WHOTAG’s AI-based B2C subscription platform - Expanding global adoption of AI-powered influencer profiling and discovery - Building partnerships with beauty brands, agencies, and AI-driven marketing innovator

General Manager

바이브컴퍼니(VAIV Company)

2008-1 - 2024-11 · 16 yrs 11 mos

Seoul, South Korea

Social Big Data Research & Report Writing (Specialized Researcher in Social Big Data with over a decade of experience in text mining and trend analysis.) Service Planning & Platform Development (Spearheaded the planning and development of SOMETREND, now Korea’s leading social big data analytics platform)