hannah back

head of brand and reputation

About

A CIM qualified, seasoned Marketing and Communications Manager with over 19 years’ experience, spanning the public, private and third sectors. A proven professional who can deliver. Areas of expertise: Strategic Planning – writing and implementation of marketing strategies. PR - proactive media relations, events, and other campaign-specific PR activities. Brand Management – creating and monitoring use of brands on all marketing collateral. Creative Campaign Management – from developing initial concepts to full delivery. Social Media and Website Marketing – SEO, email marketing, PPC, Adwords, web editing and social media campaigns. Copywriting – Direct mail campaigns, adverts, marketing leaflets, posters and flyers, website, news releases, newsletters etc. CRM - Hubspot, Spirit CRM, Salesforce Graphic Design - Adobe Creative Cloud Suite (namely InDesign and Illustrator)

Country

united kingdom

City

liverpool

Industry

non-profit organization management

Skill

marketing, press releases, copywriting, public relations, media relations, social media

Experience

head of brand and reputation

halton housing trust

marketing executive

liverpool john moores university

2002-6 - 2003-8 · 1 yr 3 mos

marketing manager

contact group

2017-3 - 2018-9 · 1 yr 7 mos

Contact Group is a leading provider of best in class communication and data services to thousands of state and independent primary and secondary schools, academies, nurseries, sixth form colleges, local authorities, charities and clubs in the UK and Ireland. In addition we operate to international schools in Europe, Middle East, Africa and Australia. Our range of solutions cover parental communication and payment, school attendance, looked after children, anti bullying systems, term time holiday tracking, mentoring and personalised apps. In addition, with trusted partners we are able to provide registration apps, seating charts, behaviour management and information gathering tools for teachers. Our Specialities include: Text Messaging, SMS, Education Technology, Email, Managing School attendance, Managing behaviour in school, Improving school-home communication Find out more at www.the-contactgroup.com or follow us on Twitter @contactgroup

marketing and communications executive

st helens council

2003-8 - 2010-4 · 6 yrs 9 mos

Writing, implementation and evaluation of marketing plans for a variety of services including Fostering, Libraries, Recycling, Youth Service, St.Helens Festival, Children’s Services, Revenues & Benefits and others.

marketing assistant

liverpool daily post & echo

2000-9 - 2002-6 · 1 yr 10 mos

marketing manager

dynamic mobile billing

2018-9 - Present · 8 yrs 1 mo

Managing the marketing function for the global business which handles over 600 million transactions per year, via its billing, SMS and voice platforms. The role includes marketing strategy and content, branding, lead generation, social media, blogging and business development support.

marketing manager

vnc lifeline

2010-4 - 2017-3 · 7 yrs

Provider of a 24hour emergency telecare alarm service in the Northwest. A not-for-profit organisation based just outside Liverpool City Centre. I manage the entire marketing function for the organisation.