Hanna Yamasaki

• Execute the allocation of new and replenishment styles by store for full price and outlet to optimize sales margin and inventory turn. • Lead product life cycle transitions by sending overstock styles from full price to outlet doors; created standard operating procedure and became subject matter expert for transferring assortments from full price to outlet business. • Order and track samples for Eddie Bauer.com’s new full price and outlet styles for photoshoots; facilitate internal communications regarding launch to keep all cross functional partners informed regarding launch status. • Host monthly floorset meetings with Planning and Merchandising partners to highlight Go To Market products, launch date changes due to timing of receiving goods, and updates to allocation strategies based off of inventory levels. • Monitor weeks of supply and sell-through data to suggest when to mark down seasonal products; recommend to change strategy by expanding channels of where the products are sold (bringing digital only products to stores, transferring full price products to outlet, etc.) to move through inventory. • Manage inventory health across digital and retail channels to ensure both channels are balanced to improve customer experience; conduct SKU-level data analysis to ensure stores are always in stock with core styles. • Own the PO Inbound report to track purchase orders for Planning and Allocation teams; update daily for ETA changes by working with the Logistics team. • Spend time at local Eddie Bauer stores to get feedback from sales associates/managers on inventory health and pain points; present findings to leadership and problem-solve by updating allocation methods based off of store insights and data analysis.

• Created contracts (inputted $8 million of demand data) for holiday 2021 in partnership with demand planning for Nike Direct and North America Nike retailers in SAP Enterprise Resource Planning (ERP); handled highly confidential information regarding upcoming collaborations with athletes and influencers. • Maintained all Jordan contracts by ensuring data integrity and worked with the Launch team to guarantee timely deliveries of key products into the DC. • Automated a process by presenting and implementing a tool which altered contracts in SAP to the Jordan team; eliminated manual touches to the contract maintenance process and increased accuracy of units available on contract.

• Facilitated deliveries of launch collaborator footwear and apparel styles with Nike warehouses, catalyst brand marketing, sales, and sales operations teams to confirm launches are met with global and geo timelines. • Provided on-going education to Nike retailers regarding best practices of order book writing by creating and presenting SOPs. • Supported account managers to monitor PO fulfillment metrics on accounts’ order books; relayed updates to accounts regarding supply chain delays, shortages, and credit issues and problem-solved weekly with orderbook status report.

• Oversaw 500+ accounts’ order books ($14 million) from order creation to delivery and ensured Nike’s key products were in the marketplace at the right place and right time for launch. • On-boarded JackRabbit (now Fleet Feet) onto electronic data interchange (EDI) to place purchase orders; tested and validated that POs were accurately translating into Nike’s SAP ERP. • Identified the root causes of accounts deducting Nike (ASN violation, late shipments, no proof of shipment, etc) by researching accounts’ vendor/routing guidelines and working back with the Quality and Finance teams if charges need to be disputed on their invoices; reduced chargebacks by 31% year over year for REI. • Trained new hires of specialists through mentorship with ERP and analytics systems (SAP and Cognos), best communication practices with internal and external partners, and order book management nuances with certain retailers.

• Partnered with two TEAM sales reps and serviced high school and collegiate sports teams in order for teams to obtain essential gear for practice, games, as well as special sporting events. • Worked with Nike TEAM Uniforms to ensure sports teams were obtaining their custom uniforms on time. • Responded to all inquiries regarding order status such as ETAs, short-shipments, and cancel requests from BSN Sports, the largest account under TEAM.

• Optimized clients’ accounts with search, shopping, display and YouTube pay-per-click (PPC) campaigns using Google Ads and Bing Ads (budget: $230,000) and A/B tested advertisements to compare ad performance. • Audited short-term and long-term data using Google Analytics to confirm return on ad spend (ROAS), cost per acquisition (CPA), and/or any other key performance indicators (KPIs) were met. • Increased ROAS by 200% year-over-year for Tulip World, a small flower bulb company by utilizing CTAs in advertisements, adding sitelinks with value propositions, and optimizing landing pages by A/B testing.

• Assisted customers by providing outfit options with the appropriate technology according to their needs and outdoor activity. • Provided excellent customer service as a cashier, greeter, and fitting room attendant. • Cross-sold products to increase units per transaction, revenue, and customer satisfaction.

• Advised current and potential business students with their academic plan & goals. • Problem-solved by organizing students’ schedules according to their needs and concentration requirements. • Mentored and trained new peer advisors and ensured they were set up for success.

• Cross-sold products to increase units per transaction, revenue, and customer satisfaction in a commission based environment. • Provided excellent customer service to customers by creating business wear and casual outfits, signing customers up to the rewards program, and assisting in the fitting room.

• Researched membership management for the health and fitness industry using SurveyMonkey. • Compared the usability and web integration of MindBody and Zen Planner software through testimonials from our own clients. • Managed Locus Marketing’s social media accounts (Twitter, Facebook, Instagram) using HootSuite and posted relevant content at peak times.