Hanna Krynychna

Hanna Krynychna

Head of Marketing Department @ Malevich

About

Sometimes I call working with Upwork profiles “dancing with a tambourine" 💃🕺 ⠀ I help freelancers and IT teams turn Upwork organic search into a predictable source of high-quality inbound leads. ⠀ The outcome of that strategic “dance": ⠀ 🪇 Search visibility for the right queries 🪇 Profile conversion (views → invites → calls) 🪇 Lead quality and project fit 🪇 Positioning and differentiation vs competitors ⠀ Proof / Results: ⠀ ✔️ 32 profiles optimized in 2025 for organic search growth - all improved their visibility ✔️ Moderated a 20-day Upwork Growth Marathon (100+ participants) - around 1/3 achieved strong results within 20 days ⠀ How I work: ⠀ Consulting — profile audit + actionable roadmap (what to change, why, and in what order). ⠀ Done-for-you — full end-to-end optimization: positioning, keyword map, general profile, specialized profiles, skills, portfolio framing, and conversion messaging. ⠀ Outside work: psychology, running, yoga, books, nature time, and my cat 🐾 In 2026, I completed my Master’s degree in Business Psychology - integrating psychological thinking into leadership, marketing and decision-making. But if we’re being honest, it also helped me resolve my “second degree” storyline - and optimize my therapy budget 🤓 ⠀ If you want more invites from better-fit clients - let’s dance 💃 ohh sorry let’s talk 😉

Country

-

City

Ukraine

Industry

Marketing & Advertising

Skill

Promotion on Upwork, Lead Generation, Conversion Optimization, Sales Management, psychology of marketing, psychology of business and entrepreneurship, psychology of negotiations, psychological counseling and coaching, LinkedIn Marketing, B2B Marketing, Research Skills, Market Research, Big Data, Product Development, Brand Development, Department Management, ROI Optimization, Marketing Strategy, Facebook Marketing, Facebook Ads

Experience

Malevich

Head of Marketing Department

Malevich

LinkedIn
2025-4 - Present · 1 yr 6 mos

I lead a team that drives inbound client acquisition through Upwork for our own growth - and delivers the same Upwork optimization system as a service for external IT teams.

Malevich

Marketer

Malevich

LinkedIn
2022-11 - 2025-3 · 2 yrs 5 mos

Led the website build process end-to-end, shaped positioning and messaging, structured service offerings, and attracted leads via freelance platforms/marketplaces.

Independiente / Freelance

Marketing Manager

Independiente / Freelance

LinkedIn
2022-3 - 2022-9 · 7 mos

USA, Europe

Zakupka.com

Head Of Marketing

Zakupka.com

LinkedIn
2018-11 - 2022-3 · 3 yrs 5 mos

Ukraine

Stylestore.com

Digital Marketing Manager

Stylestore.com

2018-7 - 2018-10 · 4 mos

Ukraine

СКС Kyiv

Marketing Manager

СКС Kyiv

2017-10 - 2018-4 · 7 mos

Ukraine

Seostart.eu

PPC Specialist

Seostart.eu

2017-5 - 2017-9 · 5 mos

Latvia

Svitroslyn.ua

Head of Online Store

Svitroslyn.ua

2014-11 - 2016-6 · 1 yr 8 mos

Ukraine

Education

Chernihiv Polytechnic National University

Chernihiv Polytechnic National University

LinkedIn

Business psychology

2024-9 - Present · 2 yrs 1 mo

Hanna Krynychna's Contact Information

Email

******@***.com

Phone

(**) *** ****

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