hani hassan

Catered to the market research needs for Diageo, USA. Finalize their marketing plans and strategies through intensive analysis of previous records and current market behaviours.

* Drive the growth of offline and online Ad sales for Martha Stewart Weddings Middle East. * Building and maintaining good business relations with media agencies like Starcom Mediawest, Choueiri Group, BPG, Mindshare to name a few. * Landing standalone clients without agency backing and advising them on their brand positioning with Martha Stewart Weddings ME. * Played the role of an account manager to the clients I brought in until they were comfortable to be handed over to the in-house account managers. * Add different market segments to the existing advertising clientele by keeping up with the latest market trends in the MENA region. * Meeting and building rapport with brand managers from various sectors of the wedding industry. * Negotiating and invoicing the clients with competitive prices. * Ensuring visibility and client satisfaction for the brands. * Generated revenue par excellence from the second issue after my joining.

* We took over a sick business and in 8 months turned around the business breaking even in 14 months. Currently we are achieving sales forecast for the third year. * As a managing partner, I had the obligation of setting-up shop for which I did; * The legal buy out and transfer of licensed ownership. * Resolving years of legal, municipal and labour discrepancy on the business. * Complete remodeling of the look out of the store. * Staff recruitment and all their legal labour approval procedures. * Procurement and purchase of initial stock. * Supplier and credit facility generation through goodwill creation. * Day to day affairs of the store for the first nine months. * Coming up with the needed ideas and technique to boost sales. * Customer generation and more importantly customer retention.

* Responsible for the sale of NRE/NRO bank accounts to the Non Resident Indians residing in the UAE, through * two teams stationed at various exchange houses in Abudhabi, Dubai and Sharjah. * I pioneered the ‘Sapphire Club’. This identifies the major companies operating in the UAE employing more * than 600 Indian staff to enter a contract with ICICI Bank to open NRE/NRO Accounts for all their employees. * This showed us a 230% increase in business since December, 2011. * I was awarded the responsibility of handling the team and sales in Dubai and Sharjah since January, 2012 due to * the increase in productivity and revenue generation from Abudhabi.