Hanif B.

At Busy Bee Tools, I have the privilege of leading one of Canada’s most trusted and enduring names in woodworking and metalworking machinery. Since our founding in 1976, Busy Bee Tools has been built on craftsmanship, integrity, and a commitment to serving both tradespeople and hobbyists with quality tools, exceptional value, and personal service. Today, we’ve grown into a national brand with nine retail locations across Canada and a rapidly expanding ecommerce platform that brings the Busy Bee experience to customers from coast to coast. Our business is supported by a dedicated team of professionals who share a passion for tools, technology, and customer satisfaction. Our digital transformation is one of the most ambitious and impactful initiatives in our company’s history. We are evolving from a legacy retail operation into a fully integrated, data-driven omnichannel business built for scale, transparency, and customer experience.

As Vice President of Marketing, I oversaw all aspects of brand strategy, ecommerce, and customer engagement for one of Canada’s leading tool retailers. I led the launch of our first major ecommerce platform, integrating online sales with our ERP system to create a seamless omnichannel experience across stores and digital channels. My role included managing private-label product development under the Busy Bee and Craftex brands, overseeing creative direction for national advertising, and leading all out-of-home, print, digital, and event marketing initiatives. I also directed trade show strategy, in-store promotions, and customer acquisition campaigns, helping to strengthen our brand presence and expand market share across Canada. This period was instrumental in positioning Busy Bee Tools for its next phase of digital growth and operational modernization.

YPO Toronto Metro Chapter Member - YPO is the global leadership community of more than 30,000 members in 142 countries who are driven by the belief that the world needs better leaders. Each of our members have achieved significant leadership success at a young age.

I founded AgeComfort.com over 15 years ago with a simple idea — to make home health care products more accessible, affordable, and dignified for Canadians. What began as a small start-up has grown into one of Canada’s most trusted online retailers in the home health and wellness space, serving seniors, caregivers, and healthcare professionals from coast to coast. Our mission has always been to bring comfort, independence, and quality of life to those who need it most. Today, AgeComfort offers one of the country’s largest selections of home health care, mobility, and incontinence products, supported by exceptional service and discreet, reliable delivery. What started as a family-run business has become a national brand, built on empathy, trust, and innovation. As we continue to grow, our focus remains on improving lives through better products, better access, and a deep understanding of the people we serve.

At Craftex Property, I oversee boutique commercial real estate projects, leasing, long-term value creation and strong tenant relationships, including a multi-tenant retail plazas in Ottawa, London & Vaughan, Ontario