Hani Al-Attas

Being part of the launch team of a manpower service provider is very tedious, but a very rewarding task. Having plan for every variable (internal & external) is key to successful launch. One additional benefit is utilizing past experiences (including launches) gives the ability to customize the processes & procedures for maximum efficiency; this includes manpower, channel management, commissions & overall sales strategy

• Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products. • Implements national sales programs by developing field sales action plans. • Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors. • Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand. • Completes national sales operational requirements by scheduling and assigning employees; following up on work results. • Maintains national sales staff by recruiting, selecting, orienting and training employees. • Maintains national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results. • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. • Contributes to team effort by accomplishing related results as needed. • Managed to increase average monthly sales from 20 Mio SARs to 75 Mio SAR

• In charge of all sales activities, departments and personnel involved in Sales for Lebara. • Day to day operations’ leadership within the sales department. • Analyze sales statistics to determine business growth potential. • Establishes performance goals for all sales department employees. • Oversees all hiring, training and firing of personnel involved in Sales. • Participates along with senior Staff in the developing strategic marketing plan. • Directs sales department to achieve objectives established in Lebara’s strategic plan. • Coordinates sales operations with all other departments/divisions of Lebara. • Develops and/or maintains and improves business relations with all partners of Lebara. • Seeks out and targets new sales opportunities, initiates action plan to approach and secure new business. • Develop and implement an effective strategic sales plan. • Lead and influence a successful and experienced team of Sales managers. • Monitor, analyze sales and market trends. • Responsible for driving revenue and use learning’s from that experience to refine sales processes and to build an appropriate team. • Attract, retain, train, and motivate a diverse sales force

• Identify new business opportunities by tapping the potential customers from different countries • Establishes plans and strategies to expand the customer base in the marketing area. • Responsible for the development and performance of all sales/branding activities in assigned market. • Staffs and directs a sales team and provides leadership towards the achievement of maximum profitability and growth in line with company vision and values. • Contributes to the development of training and educational programs for clients and Account Executives. • Bringing on board key accounts, e.g.; Kuwaiti Hajj mission, Pakistani Hajj mission, etc. • Managing and locations’ selection Zain sales kiosks in Makah, Hajj terminals, Medina plus other major cities. • Insure product availability within Zain sales kiosks. • Expanded sales to include mass market accounts. • Managing all sales and branding promotional activities • Ensure that the all the sales and marketing activities are carried out within the agreed budgets, volume, sales, and within the given time scales • Constantly review distributor's performance and monitor their work, so that relevant information can be provided to the management • Increased generated sales & international roaming revenues’ from SAR 6 million annually to SAR 78 million

• Prepare and execute full development plan for the assigned POS's (Zooms) in order to identify all aspects of customers business in terms of revenue, requirements, opportunities, risk, etc. • Ensure that all targets are met by assigned POS's (Zooms) and to be achieved in most efficient and effective manner in order to maximize POS's (Zooms) satisfaction. • Identify and promptly act on any current and future sales opportunity in order to maximize revenue. • Build a good knowledge of the market environment in which the assigned POS's (Zooms) are operating and to ensure timely reporting on market intelligence. • Improve and update knowledge on all new, existing and future services to better serve both Zain and the assigned POS's (Zooms) • Liaison with other departments within Zain for day- to-day activities to ensure efficiency and proper alignment. • Achieve brand targets in terms of image, volume, market share, and profit • Recommend changes in the marketing mix and to implement the marketing/sales programs and promotions in a timely and effective manner. • Plan, execute and / or supervise sales activities and to work closely with key internal departments for implementation of the marketing/sales plan. • Extensive involvement managing wholesale relationships at all levels. • Training and coaching new interns in Sales departments.

• Compiled and edited comprehensive quality control reports. • Setting targets by regions and clients. • Maintain proper supply chain for the trade. • Supervising the cost, quality, quantity, and good efficiency of the stocks and movement of goods. • Establishing and implementing business strategies, plans, and objectives. • Analyzing information to monitor plan performance improvements and product and goods demand. • Arbitrating and negotiating with partners and accounts • Analyzing logistical problems, developing new solutions and increasing business growth by winning new contracts • Extensive involvement in managing Key accounts relationships at all levels. • Implement the marketing/sales programs and promotions in a timely and effective manner. • Plan, execute and /or supervise sales activities. • Supervising and monitoring sales target and KPIs achievements • Tripled division revenues for each sales associate.

• Visit the assigned account on regular basis, in order to strengthen relations and establish business opportunities. • Prepare full development plan for the assigned account in order to identify all aspects of customers business in terms of revenue, requirements, opportunities, risk, etc… • Ensure that all targets are met by assigned account and to be achieved in most efficient and effective manner in order to maximize customer satisfaction. • Identify and promptly act on any current and future business opportunity in order to maximize revenue. • Build a good knowledge of the market environment in which the assigned account is operating and ensure timely reporting on market intelligence. • Create and maintain a strategic development plan to satisfy needs in line with Zain business plans on a win/win situation. • Improve and update knowledge on all new, existing and future services to better serve both Zain and the assigned account. • Build a good knowledge of the market environment in which the customer is operating. • Supply management with regular reports on customer revenue and variances in line with targets agreed in business plan. • Ensure that all services provided for the customers are achieved in accordance with Zain service delivery and assurance policy. • Visit POS outlets allocated to the assigned account on a regular basis to pre-empt possible problems, suggest appropriate solution and promote all products/ services as they become available. • To act as single point of contact for the assigned account at all time (including after duty hours). • Liaison with other departments within Zain for day- to-day activities to ensure efficiency and proper alignment

• Supervising the execution of purchases plans and forecast, in terms of: o Supervise delivery table & schedule o Approve new purchases and acquisitions. o Approve payments budget and execution. o Review stock positioning levels. o Approve and revising liquidations plans for non-moving items. • Supervise the execution of Sales and Marketing plans and forecast, in terms of: o Approve price structures, i.e.; margins, commissions, incentives, etc… o Approve price policies, increase and reductions. o Approve marketing budget, i.e.; new launches, events, promotions, etc… o Supervise seasonal planning and execution. o Approve Trade discounts and incentives. o Supervise and set-out controlling procedures. o Submit monthly, quarterly & annually reports for sales, financial and other related issues of the company overall performance to the owners. • Supervising financial plans and margins forecast execution, in terms of: o Profit margins monitoring. o Overall expenses controlling. o Headcount increase and decrease approval o Financial statements and analysis o Comparisons reports for the company overall performance. • Approve company hierarchy/chart of organization setup/adjustments. • Approve HR and administrative policies and adjustments. • Follow up and Supervise Logistics Support and Warehouses Department. • Maintain Good Relationships with current and potential vendors

• Build, maintain and enhance brand image in assigned markets. • Achieve brand targets in terms of Volume, Market Share, and Profit. • Deliver reports on brand performance. • Recommend changes in the marketing mix for the brand. • Define and implement the brands value preposition i.e., differentiation & positioning strategy. • Implement the marketing programs in a timely and effective manner. • Plan and execute advertising and promotional campaigns. • Plan, execute and / or supervise marketing research activities. • Work closely with key internal departments for implementation of the marketing plan including; but not limited to; designing, production, accounts, sales and procurement, etc. • Coordinate with internal/external partners for implementation of the marketing strategies including advertising agencies, media & press, outdoor advertising firms, and marketing research organizations, etc.

• Managed a team of 48 employees in several departments. • Supervising and monitoring sales target achievement for all brands. • Monitoring all clients account receivables and target achievement. • Open new doors and classifying existing ones. • Supervise expenses optimization. • Report market developments and changes to the top managements. • Successfully launched and marketed De Rigo Company products form eyewear optics (Police, Cellen, Sting, Rolling, Versace, Versus, Fila, Tommy, Aigner, Philippe Charriol, etc) • Extensive involvement managing client relationships at all levels. • Train new interns in Sales departments. • Compiled and edited comprehensive quality control reports.