Hania Serry
Chief Marketing Officer @ Savola Foods Company
About
Specialties: Marketing
-
Egypt
Consumer Goods
FMCG, Market Planning, Marketing Management, Marketing Research, Customer Insight, Market Analysis, Brand Management, Competitive Analysis, Market Research, Marketing Strategy, Forecasting, Segmentation, Business Planning, Pricing, Strategy, Strategic Planning, Team Management, Management, Marketing, Business Strategy
Experience
Chief Marketing Officer
Savola Foods Company
General Manager, Pasta, Seafood, Bakery, ghee & new categories
Savola Foods Company
Egypt
General Manager, Pasta Egypt
Savola Foods Company
Cairo, Egypt
Executive marketing director, Egypt Food Categories
Savola Foods Company
Marketing and strategy lead on all consumer food categories for Savola Foods Egypt with prime focus on edible ghee, oil and pasta. Scope includes multiple brand portfolios across three food categories with a turnover of EGP 5 million and annual volume of 550,000 metric tons combined.
Executive Marketing Director, Egypt Edible oils
Savola Foods Company
Scope includes all consumer categories in Egypt, rounding up to 4 categories, oils, ghee, sugar and pasta. Total turnover of about EGP 5 billion, amongst all 4 categories with a volume exceeding 500,000 metric tons in the pasta and oil/ghee categories alone. Scope includes strategic work on brands like Rawaby, Ganna, Helwa, Afia, Al Malekka, Italiano and Al Osra.
Senior Marketing Director, Egypt
AFIA
As senior director, scope included oil and ghee categories in Egypt and Libya with the two market leaders within the ghee portfolio. Scope included strategic planning for both ghee and oil portfolios, as well as brand equity work, coupled with all operational details of the day to day work, through a team of 7 people, including category heads.
Marketing director
Afia international company
Scope included ghee and oil categories in Egypt.
Category Manager, Oils, Egypt and Sudan
Afia International Company
Scope included lead on the oils categories across Egypt and Sudan geographies, with monthly on-ground presence in Sudan. Launch of the full Savola portfolio in Sudan was prime to scope.
Senior Brand Manager, edible oils
Savola Group
Brand Manager
Savola Foods Company
Assistant Brand Manager
Savola Sime Egypt
Brand Assistant
Savola Sime Egypt
Management of one brand in the Egyptian oil market.
Marketing Executive
Orouba Agrifoods Co, An Affiliate of Agwaa group
Lead on all marketing related activities including local and overseas portfolios.
Education
University of Warwick - Warwick Business School
Business Administration
BA, Business Adminstation (concentration: marketing), The American university in Cairo (High Honors), June 99
The American University in Cairo
Business Administration and Management, General
BA in business administration with a concentration in marketing
Hania Serry's Contact Information
Phone
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