Hani Massad

•Drove the product and business-planning process across cross-functional teams of the company •Collaborated with the CEO in setting and driving organizational vision, operational strategy, and hiring needs •Analyzed consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective •Oversaw company operations and employee productivity, building a highly inclusive culture ensuring team members thrive and organizational outcomes are met •Ensured effective recruiting, onboarding, professional development, performance management, and retention •Assessed current competitor offerings, seeking opportunities for differentiation •Analyzed product requirements and developed appropriate programs to ensure they are successfully achieved •Developed, implemented, and maintained production timelines across multiple departments •Drove the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch •Created product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI •Collaborated closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization

•Currently managing the Amman Vision for Transport Company’s project for the operation of AFC clearing house and supply of technology. •Equipped 135 buses with the latest version of AFC and AVL systems that will allow for compatibility across various types of open loop and closed loop payment transactions, as well as online and offline E-Wallets. •Built an in-depth understanding of the e-payment systems in Jordan and connected with the regulator, key players, and service providers to explore options in establishing an E-Wallet and providing access to other existing E-wallets providers to purchase bus rides. •Launched a citywide passenger information system in order to create a modern and reliable public transport service. •Pursued the request for proposal issued by Amman Vision and prepared tender documents that resulted in being the successful bidder.

•Directed information systems projects from inception to execution based on best IT project management practices, created a technical roadmap with clear and measurable delivery milestones, strategically allocated resources and managed a team of ten members to achieve on time and on-budget delivery. •Established in collaboration with Group CEO and COO a Group Information Technology Strategy that is aligned with the organization goals and objectives which in turn contributed to the group business units by enabling them to optimize existing processes, innovate, find new and better ways of doing things, and deliver solutions that add value •Worked closely with BMW and General Motors IT groups in head quarter to deliver integration with local dealer and led their efforts to implement their initiatives. •Played an instrumental role in company-wide migration from legacy systems to modern Enterprise Resource Planning (ERP) systems such as Sage ERP and CDK Autoline previously known as Kerridge in order to standardize the financial and operational procedures across a large group of companies. •Promoted optimal performance, reliability, and security across core business systems based on an IT governance framework designed to be in line with the organization long-term goals and objectives. •Built a centralized IT support department to provide on time customer service to fifteen companies within the Group in Jordan and to seven countries across multiple geographies. •Created a single point of contact with a centralized IT service helpdesk aligned with the five stages of the Information Technology Infrastructure Library (ITIL) service life cycle that guaranteed a high level of IT service quality and consistency. •Re-engineered processes and technologies to strengthen security posture, enhance operational efficiency, and control costs. •Continuously assessed, evaluated and implemented new trends in technologies, systems and infrastructure.

•Established and Registered an E-commerce company in Dubai’s Internet City Free Zone area. •Managed a team of in-house and outsourced IT professionals to design a modern user interface and a streamlined user experience. •Developed an online automotive spare parts E-commerce portal that utilized a fully customizable enterprise integration layer for reading real time inventory levels and placing sales orders automatically into the corresponding backend company.

Representing an International Shareholder on the Board of Directors Evaluating quarterly Financial Statements

•Launched an E-payment and AFC system for public transport buses in Amman through marketing and distribution of Mifare Smart Cards in collaboration with the Amman Municipality, the Land Transport Regulatory Commission, and marketing and distribution agencies. •Established a first of its kind E-payment-based mass-transit financial clearinghouse in Jordan where all AFC transactions were settled and paid. •Successfully operated the first public transport fare collection system for a fleet of 600 buses that service over 100,000 passengers per day. •Worked on product development and branding for the E-Kartak electronic payment, AFC and AVL systems. •Managed a team of consultants and professionals to expand the reach of the E-payment network and make sure all bus passengers have access to sales outlets and points of sale around the city at Amman bus terminals. •Drove the company’s growth and development by creating one of the first Fleet Management and Vehicle Tracking subscription services in Jordan. This generated substantial profits for the company by utilizing the existing resources and infrastructure.