Haneen Bou-Ayash, MBA, CPXP

Haneen Bou-Ayash, MBA, CPXP

Senior Patient Experience Advisor (Sr. Project Manager) @ Mass General Brigham

About

Healthcare changes when patients feel heard—and when teams know how to listen. As a Senior Patient Experience Advisor at Mass General Brigham, I turn patient feedback and frontline insight into system-wide strategies that strengthen communication, coordination, and trust in care. My work blends data, design, and empathy to help teams close the gap between what we intend to deliver and what patients actually experience. A Certified Patient Experience Professional (CPXP) with a background in health research, nutrition, and business administration, I’m driven by a simple goal: to make compassionate, consistent, patient-centered care not just a standard—but a lived reality across every interaction.

Country

United States

City

Boston

Industry

Hospital & Health Care

Skill

Communication, Organizational Alignment, Critical Thinking, Research, Patient Experience, Data Analysis, Nutrition Education, Clinical Research, Health Education, Project Planning, Nutrition, Statistical Data Analysis, Computer Skills, Project Management, Strategy, Project Work, Statistics, Professional Development, Six Sigma, Lean Six Sigma

Experience

Mass General Brigham

Senior Patient Experience Advisor (Sr. Project Manager)

Mass General Brigham

LinkedIn
2022-10 - Present · 4 yrs

Boston, Massachusetts, United States

-Advise leaders and staff on evidence-based patient experience practices and implementation strategies. -Collaborate with the patient experience measurement team to analyze data, identify trends, and drive actionable improvements. -Lead enterprise-wide initiatives, setting clear goals, ensuring stakeholder alignment, and delivering measurable results. -Oversee cross-functional projects from initiation to completion, managing timelines, deliverables, and stakeholder engagement to ensure on-time, high quality outcomes. -Develop and deliver educational content through labs, webinars, and forums, promoting professional growth. -Create detailed documentation, reports, and presentations tailored to diverse audiences, streamlining communication strategies. -Identify and implement best practices, monitor program progress, and address barriers to continuous improvement. -Actively contribute to the DGIM Primary Care Patient Advisory Council, driving initiatives to improve primary care experiences.

2PointZero

Health Research Executive

2PointZero

LinkedIn
2021-9 - 2022-9 · 1 yr 1 mo

Beirut, Lebanon

-Conducted secondary research in various health-related topics (COVID-19, nutrition, longevity, wellness, health tech, mental health, etc.) to help identify lucrative investment opportunities in fast-growing markets and industries. -Prepared pitch tech presentations related to HealthierU, a new virtual wellness & prevention telemedicine platform, to identify gaps and drive improvement.

American University of Beirut Medical Center

Patient Affairs Coordinator

American University of Beirut Medical Center

LinkedIn
2016-9 - 2020-7 · 3 yrs 11 mos

Beirut District, Lebanon

- Provide administrative support to the Director of Clinical and Patient Affairs and Specialty Clinics. - Review and analyze all information required for proposed projects. - Conduct research on assigned projects in order to be able to prepare a proposal to the Administration. - Coordinate closely with project initiation, planning, follow up and closing. - Provide support in prioritizing, resource supply and internal consulting to ensure that targeted goals and milestones are carried out consistently and successfully. - Prepare reports and presentations for assigned projects and assist in preparing departmental presentations. - Provide information necessary for decisions to be taken in relation to Clinical and Patient Affairs and Specialty Clinics. - Follow up and report on progress of assigned renovation and capital ongoing projects at the FM/AUBMC. - Conduct site visits and rounds at the Medical Complex and introduce plans/changes to ensure optimal space. - Manage and handle patient satisfaction related projects as assigned by the Medical Center Director and Chief Medical Officer and Director of Clinical and Patient Affairs and Specialty Clinics. - Proactively assist in Performance Improvement projects and initiatives related to Patient Affairs and Specialty Clinics based on statistical analysis, audit reviews, and surveys. - Involved in review of policies, manuals, processes, staffing, finances, clinic utilization and operation of Specialty Clinics for continuous improvement. - Oversee the day to day activities of the Surveying Unit. - Assist the Deputy Director for Patient Affairs in preparing patient satisfaction survey tools as needed. - Analyze and report the patient satisfaction surveys as well as use statistical knowledge in analyzing and making use of the data to better reflect the patients’ perception of care and services. - Organize and analyze the qualitative comments retrieved from the patient satisfaction surveys.

Lebanese American University

Student Administrative Assistant

Lebanese American University

LinkedIn
2015-2 - 2016-8 · 1 yr 7 mos

Marketing and Communications Department (MarCom)

- Editorial Assistant for LAU Magazine. - Assisted MarCom's AVP with marketing research and various administrative tasks.

Lebanese American University

Graduate Assistant

Lebanese American University

LinkedIn
2015-9 - 2016-7 · 11 mos

- Assisted two LAU professors with academic research and various administrative tasks.

American University of Beirut Medical Center

Clinical Dietitian

American University of Beirut Medical Center

LinkedIn
2013-8 - 2014-1 · 6 mos

- Assessment and nutritional management and follow ups of inpatients in: Medical and Surgical Units, Maternity and Delivery Suite Units, Psychiatry Unit, Coronary Care Unit, Respiratory Care Unit, Hemodialysis Unit, and Oncology Unit. - Assessment and nutritional management and follow ups of outpatients in different clinics located at AUBMC. - Acted as a preceptor for CP dietetic interns for a period of two weeks.

UNRWA

Dietetic Intern

UNRWA

LinkedIn
2013-5 - 2013-5 · 1 mo

Saida Polyclinic

•"Life is Sweeter with Less Sugar" Campaign - Prepared educational pamphlets and brochures in Arabic related to diabetes and hypertension management. - Conducted individualized nutritional counseling for 50 uncontrolled diabetic patients. - Conducted an educational session for UNRWA social workers and medical staff to educate them on the importance of nutrition in the management of diabetes, to highlight the errors in their existing educational material and to propose recommendations for future improvement.

American University of Beirut Medical Center

Dietetic Intern

American University of Beirut Medical Center

LinkedIn
2012-9 - 2013-5 · 9 mos

Divided into 3 parts: Foodservice, Clinical, and Community rotations - Assessed patients' nutritional status, developed & implemented appropriate nutrition care plans with regular follow ups and nutrition education for inpatients and outpatients. - Performed a pilot test study for the evaluation of a Modified Adult Initial Nutrition Screening Score Tool. - Nutrition Education Session for Illiterate Bedouin Women in the Lebanese Bekaa region about overweight and obesity. - Participated in the pre-assessment phase of the "Nestle Healthy Kids Global Program" - Participated in implementing a "Low Salt" theme day at the AUBMC cafeteria and took part in planning, purchasing, preparing and coordinating the whole function (i.e. menu, equipment requirements, decorations, costs, event promotion, work schedules etc). - Participated in the annual AUB fit-a-thon and educated the AUB community about Sports Nutrition. - Participated in a filming session workshop where I presented a one-minute presentation about osteoporosis to be potentially broadcast on national television. - Seminars: "Food Waste Management in Hospital Settings" and "Colorectal Cancer: A Case of Rectal Adenocarcinoma."

Lebanese Association for Food Safety (LAFS)

Intern

Lebanese Association for Food Safety (LAFS)

2011-9 - 2012-6 · 10 mos

Education

Lebanese American University

Lebanese American University

LinkedIn

Business Administration

2014 - 2016-8 · 2 yrs
American University of Beirut

American University of Beirut

LinkedIn

Nutrition and Dietetics-Coordinated Program

2008 - 2013 · 5 yrs

With Distinction

International College

International College

LinkedIn
2004 - 2008 · 4 yrs

With High Distinction

Haneen Bou-Ayash, MBA, CPXP's Contact Information

Email

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Phone

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