Andy Handoko

Conduct research and develop algorithms for warehouse index pricing, guidance pricing models, and market insights using SQL, Python, Tableau, and Looker Studio.

Sizeo is a B2B SaaS company providing AI-driven supply chain inventory optimization for apparel and retail brands. • Led user and market research with competitive benchmarking to refine product strategy and vertical-specific positioning, developing segment playbooks that expanded sales pipeline by 30% within fashion and footwear verticals. • Developed and launched an ROI calculator and its use cases with product, sales, and engineering teams, improving lead qualification by 22% and reducing research time by 80% to drive faster sales cycles and better targeting of high-value prospects. • Created targeted LinkedIn and email campaign content, fueling a 112% increase in impressions and deepening partner engagement across fashion and footwear brands through data-driven and compelling storytelling.

Dima Indonesia is Indonesia's authorized country distributor of Diageo brands. Led 2 direct reports. • Managed go-to-market and expansion plan for Guinness Smooth, developing customer personas, partner enablement materials, and client communication resources that drove a 13% quarterly revenue increase. • Defined and executed messaging and positioning for Guinness Smooth, launching integrated campaigns and customer materials that increased awareness and adoption by 50% among millennials as a high-priority target segment. • Designed and executed A/B tests of field enablement playbooks across channels and subregions, identifying optimal strategies and increasing sales efficiency by 26% on average through data-driven channel and messaging optimization.

Parkur is a startup providing food and package delivery services for small and medium-sized businesses and end users. • Led B2C product launch by creating customer documentation, onboarding materials, and feedback mechanisms that influenced product roadmap and drove 150% revenue growth, scaling merchant sellers from 30 to more than 200. • Doubled user base in a targeted B2C segment through data-driven market research, community-driven demand generation, and integrated multi-channel marketing strategies. • Created impactful digital marketing ad campaigns to boost product adoption, achieving a 1.5% click-through rate, a 50% improvement over historical performance.

Djarum is a leading Indonesian tobacco and consumer goods company with $3.6 billion in annual revenue. Led 3 direct reports. • Defined and executed brand positioning and go-to-market strategy for a new product, driving 3% increase in market share and achieving market leadership through integrated multi-channel activations and accelerated product adoption. • Optimized promotional campaigns and spend across trade and retail channels, increasing revenue by 17% and profit margins by 8% through targeted incentives, data-driven analytics, and cross-functional team coordination. • Drove sales enablement initiatives and launched new sales tools and training programs, scaling sales operations to three additional subregions and improving channel productivity by 23%, accelerating regional sales growth.

Surabaya Mekabox is a leading paper and carton box packaging manufacturing company in Indonesia, serving a wide range of clients from consumer goods to manufacturing companies. Directed 3 team members in the Surabaya plant. • Implemented Kaizen, Agile manufacturing, and a warehouse management system, reducing finished product lead time by 40% and paper waste by 20%.

• Concentration: Marketing, Strategy Consulting, Business Analytics, Management Science • Darden School Foundation Full merit scholarship • Club Leadership: VP of Events for Marketing and General Management Club, VP of Events for Asia Business Club • Club membership: Darden Technology Club • Teaching Assistant for Intermediate Investments Course at the University of Virginia McIntire School of Commerce

• Full Merit-based Scholarship • Awarded Summa Cum Laude • Club Membership: Industrial Engineering Study Club Universitas Surabaya