Sumit Handa

Head of Brand & Marketing at India's most loved apparel and lifestyle brand. Crafting a new journey that re-envisions experiences for the Fabindia Community.

During the course of our journey with Hey Zindagi, we met many entrepreneurs who too were sailing in the same seas as us - startups who had knocked on multiple doors but could not find a comprehensive solution for managing their brands need to be seen or heard in comparison to the big boys. There'sThisGuy has been set up to do just that - participate in 'building' a brand - brick by brick, layer by layer. Right from scratch and with the same level of zeal as you and the empathy (we still sail in the same boat) that a Brand Partner is required to bring to the table. No questions asked. We're the 'go-to' guys for you. All you need to do is reach out.

Have finally moved in the direction of being an Entrepreneur with an exciting new venture that focusses on delivering an enhanced quality of life to the elders and differently abled in India. www.HeyZindagi.in helps in discovering new ways of sustaining independence and fulfilling lifestyle for everyone living with physical and/or mental limitations. And there are solutions that help caregivers too. We offer specially curated products from India and abroad that complement your changing needs and what the Doctor ordered. Be it for Osteoarthritis, Diabetes, Deep Vein Thrombosis, Varicose Veins, Carpal Tunnel Syndrome, Frozen Shoulder or any other long-term limitations one may face. Covering a range of Daily Living Aids, Safety and Prevention products, Medical Aids, Home Maintenance and more, we continually work towards building a set of options that deliver enhanced independence for all. Do reach out if you'd like to partner us on this unique journey.

DEMAND GENERATION Segmentation-based Marketing & Promotions for International B2C operations, Email Marketing (Newsletters & Transactional Mails), Digital Marketing Communication BRAND STRATEGY & MANAGEMENT Brand Plan & Organisational Alignment, Consumer Observation & Research, Campaign Rollout & Management, Social Media, New Initiatives, National Studio Photography and Product Images

Build Unique ‘IPR’ Properties: Evaluate potential “Unique Entertainment Opportunities”. Develop the Concept, detail project plan and manage Project Execution in tandem with Ops. Custodian of Concept Delivery – Marketing Communication, Engagement & Brand Alliances.

Construct Annual Brand Strategy for Delhi and Haryana Telecom Circles Develop and roll out Circle & National brand Campaigns Engage and enable External Agencies (Advertising/Media) cum Vendors to execute whole gamut of Media elements

Manage Brand Activation Pillars Regional Marketing Management including Budget Allocation based on RoI National Brand Activation via Radio/BTL/OOH/Retail: Create Activation disruptions across Circles – Jeet Ki Ghanti, Mood Indigo, Keep it Simple Silly etc. Go to Market Strategy & Operations for product launches

Lead a team of 11 managers to incubate the life-cycle of a youth only loyalty based platform with a “Life-Inward" approach offering myriad 24x7 benefits Develop U&R models based on loyalty, LBS and psychographics Product Solution and Development with Partners - IT/mCommerce platform/Customer Care/ Financial & Compliance Management. Product Interface (Web/WAP/ODP) Design.

Channel Marketing: Developed National and Regional Marketing Campaigns across Sales Channels through Message customisation, Channel Engagement Programs, PoS Innovations with SoE at 3%. Activation (Events and Promotions): Managed a calendar of marketing activities and developed sharply targeted activations @ Colleges/Malls/Sports areas

Brand Strategy & Management Drove Brand Awareness, Product Placement, Trial and Orders Developing Marketing Strategy, tactical promotions with the Sales Team, Advertising and PoS. New Market Development

Revitalize the entire Brand & Sales Experience in-store through perception management for increasing new customer conversion Re-introduce the Brand to current owners and influencers Retail Interaction Design: Hand-crafting unique engaging exhibits Consumer Engagement: Store Events, Visits and Contests to increase conversions and reintroduce the Brand

Marketing Theory, Mass Communications, S&D Management, Visual Communication, Unconventional Marketing, Market Research, Brand Management.