Hanan Masalkhi-Premium Residency Holder

•Created business development strategy for a multi-brand luxury portfolio, driving revenue growth and brand positioning. • Lead financial planning and budget management, ensuring profitability, cost control, and business expansion. • Optimize omnichannel retail operations, integrating store performance, digital sales, and CRM strategies. • Strengthen brand positioning through strategic marketing campaigns, activations, and consumer engagement. • Drive supply chain efficiency by streamlining inventory management and store operations. • Mentor and develop cross-functional teams, fostering high-performance leadership and talent succession planning. • Establish and maintain strategic partnerships with brand principals, vendors, and key stakeholders to enhance market growth. • New brands injection through meticulous market analysis and trends. • Emphasize tools of CRM. Marketing and Clientele with major partnerships to support expansion and development of brands. • Lead Real estate negotiations and new B&M locations. • Work with governmental entities to identify key success tools for the sector in Saudi Arabia.

•Own full P&L responsibility for the KSA market, developing and executing sales strategies for profit growth. • Develop corporate budgets and strategies, ensuring alignment with regional headquarters' objectives. • Analyze competitive landscapes, identifying challenges and opportunities to create robust commercial strategies. • Lead business development initiatives, expanding brand presence and securing sustainable market share growth. • Maintain strong financial control, ensuring healthy cash flow and minimizing reliance on inter-company funding. • CRM, clientele and marketing tools and partnerships with banks, major apps and cross joint venture brands. • Real estate negotiations and locations identification for brands expansion. • New brands representation with deep dive on market analysis and trends.

•Led retail operations across KSA, achieving revenue, profit, and cash flow targets. •Developed and executed sales strategies, optimizing supply chain, store management, and e-commerce. •Expanded market presence, opening new stores and identifying growth opportunities in key regions. •Enhanced customer experience by implementing training programs, CRM initiatives, and brand activations. •Business development strategies to move the brand to a double-digit growth YOY. •Major marketing events and entertainment affiliations in support with brand expansion & business development. •Ensured operational excellence, optimizing cost control, stock management, and compliance. •P&L, market analysis and basic trends study for omnichannel expansion (ship from store, C&C). •CRM, Clientele and partnership identification.

•Led retail operations for multiple stores, ensuring sales growth and operational efficiency. •Implemented workforce planning, recruiting, training, and coaching store teams. •Analyzed market trends, providing data-driven insights for marketing, promotions, and business expansion. •Drove customer engagement strategies, resulting in increased brand loyalty and sales conversion. •Introduce first .SA E-com site with deep dive on omni-channel tools that support YOY growth. •Influential and marketing activations for brand awareness and growth. •Key financial reports deep dive with deep understanding on business development strategies and expansion portfolio. •Organizational structure identification leading high performing teams.

•Managed six locations, overseeing retail operations, staff recruitment, and business development. •Expanded market reach, opening new branches and securing necessary licenses and permits. •Optimized sales performance, ensuring high conversion rates and customer satisfaction. •Implemented workflow optimization plans, improving client experience, confidentiality, and privacy. •New business awareness with deep insight into market analysis and competition. •Business development route to identify new partnerships with pharmacies, pharmaceutical companies and retail channels. •Recruit, educate and lead top talents for the kickoff branches in the three Saudi regions. •Create from scratch SOP, LOA and RACI policies and procedures.

•Conducted competency assessments, optimizing workforce development strategies. •Led imaging department operations, ensuring high service quality and efficiency. •Developed policies and procedures for women’s imaging treatments and healthcare compliance. •Monthly statistics on department workload related to country status. •Listen to patients’ complaints and manage their concerns. •Daily and monthly reports to upper management. •Assist in addressing policy and procedure manual regarding woman imaging treatments. •Business development of women imaging section through Al-Ahli hospital in Qatar sharing affiliations and experiences. •JCI accreditations and healthcare licensing according to country law.