Hanadi Setiarto

At Wellesta Indonesia, I spearheaded strategic initiatives that expanded our footprint across multiple healthcare verticals. Leading the diversification into the medical devices and direct-to-consumer (DTC) segments, unlocking new revenue streams, and enhancing market reach. Simultaneously, I reinforced our core strength in the pharmaceutical prescription market by establishing a robust full-service marketing agency to support partner brands, and building and launching our owned product portfolio, driving brand equity and long-term growth My role combined entrepreneurial vision with operational execution, positioning Wellesta as a dynamic, multi-channel healthcare player in Indonesia.

Define and develop key strategic direction for each country in the overseas business of DEXA MEDICA. Fully responsible for both operation and P&L of 5 countries with full operation in ASEAN and AFRICA, and working with more than 10 partners for other ASIA/AFRICA trading markets. Identify a specific business model and product portfolio for each country and ensuring the availability of access and implementation of the strategy

Identify and execute key market entry strategies, lay down a strong business fundament for long term business objectives, build and strengthen people oriented organization to support the business objectives

Develop sales strategy in supporting key company strategies to drive sales of USD 110 Mio, included channel and distribution management. Lead and drive 500 field forces, include 14 direct reports by implementing a robust incentive system and people management to maintained Pfizer leadership in pharmaceutical business

Responsibile for managing operation and P&L of "Other Primary Care [OPC] business include Vaccine and anti malaria initiatives, lead and drive the Key Account Management team in creating commercial market access for both private and government business. Being part of the Leadership team in creating business strategy for NOVARTIS Indonesia

(1) Established a sales and marketing competencies self assesment tools, talent development program and retention strategy (2) Improve SFE tools on productivity sales force measurement (3) Lead the implementation of competencies measurement and SFE tool for region (4) Establish creative adult learning system for SF training

Managing USD 1.2 Mio sales by ensuring the implementation of marketing program through 22 Area managers and 110 Medical Representatives through out Indonesia

learning at medical faculty