Hana Zachova

Leading the team consisting of brand managers, product marketing managers, social media managers and brand designers. Driving the growth of GLAMI brand in 14 markets, ownership of communication messages and public image. - Brand strategy & management - Creation of new brand visual identity and implementation across all channels and markets - Public relations in 10 markets - Fashion (Re)search - end-to-end conceptualization and delivery of internal PR & B2B marketing research project - Linkbuilding & off-page SEO tactics - Seasonal and content marketing calendar - Defining go-to-market strategies for newly released GLAMI features - Social media strategy - community of 5+ million fans & followers - Video advertising - end-to-end delivery of video brand building campaigns - TV, YouTube, FB video - Email marketing - Employer branding activities

Built from scratch the brand department in the performance focussed e-commerce project: - Defined and unified the brand and a new visual identity of the fashion search engine. - Created and implemented multiple brand awareness building campaigns across CEE region. - Crafted GLAMI PR strategy, created Fashion (Re)search- a long term research project informing about the state of the fashion e-commerce in 10 countries (e.g. www.fashion-research.com, www.fashion-research.cz) - Set up a new methodology for evaluation and optimization of TV campaigns based on the direct response on web traffic. Responsible for performance of TV in multiple GEOs. - Performance digital video - experimenting with the usage of the digital video in the customer journey and its impact on the performance KPIs. Pushing the limits of the video creative to serve the performance goals. - Responsible for negotiations of TV media buys in multiple GEOs. - Management of the communication calendar in 10 countries (seasonal campaigns briefs and execution, comms themes and topics, new feature promotions and activations) - Ambassadors program - set-up of the long term cooperation with influencers. - Communication launch of the new section for sustainable brands and local designers.

Training in YouTube advertising, its usage in the marketing funnel and content strategies to agencies.

Developing Google Ad Business in CZ/SK and growing the digital and media agency ecosystem through: - crafting and executing complex digital strategies for key clients of agency partners with respect to STDC model - translating Google Ad Product innovations into practice at scale for the portfolio of key agency partners in CZ/SK - driving adoption of key strategic Google Ad products at scale for the portfolio of agency partners - specializing on enabling digital Branding strategies to Performance clients to complete the full-funnel approach to their marketing - creating and executing YouTube content strategies within high-touch clients - driving growth of CZ/SK businesses through digital Export strategies, enabling opening of new markets through export analysis of the selected markets potential, assisting agency partners with localizing and opening new markets within Google Ad stack and ensuring the ROI of the new accounts

Growing the portfolio of direct clients through: - enabling customers to adopt key strategic products that boost the performance of the accounts - optimizing the AdWords accounts for the desired performance and ROI - educating CZ/SK Google Partners on the new innovations from the Google Ads Suite and advising on the best seasonal strategies through regular webinars - consulting the Irish start-ups on their digital marketing strategies to kick-start their entrepreneurial idea

Content marketing - O2 TV, market analysis, CSI surveys, negotiations with contractors

Preparation of marketing support for the launch of the new Gambrinus Excelent club bottle. Leading club and digital activations, key visual and POSM development, ROS mechanics design.

Assistant of SCRUM master- analyzing the progress of project, preparing presentations and other administrative support of Configuration management.

Planning and execution of AIESEC ČR´s national education conference for 400 delegates. Leading the team of 13 people.

Searching for new corporate partners, selling AIESEC products to current partners.

Promotion and positioning of student organization AIESEC within the Private Universities in Prague. Establishing partnerships with university´s representatives, utilization of all promotion channels to promote international internships, selection of applicants for internships.

Various tasks at family store selling bicycles and accessorize for bikers: accountancy, promotion, selling and assisting to customers

Exchange semester Awarded HANIEL foundation scholarship for talented students