Hana Abu Rous

• Supported the Marketing and Communications Department across various CSR and digital engagement initiatives. • Participated in the planning and coordination of community-focused campaigns and external partnerships. • Assisted with content creation, branding alignment, and strategic ideation for social media and public engagement. • Contributed to the evaluation and improvement of user experiences across the bank’s online platforms and services. • Developed research-based insights to support campaign planning, sponsorship opportunities, and customer engagement strategies.

Marketing Company (2023-2024) Developed and implemented digital marketing campaigns, utilizing data-driven insights to optimize engagement. Conducted market research to analyze consumer behavior and competitive landscapes, supporting strategic decision-making. Managed social media content creation and engagement, increasing brand visibility and audience interaction. Assisted in SEO and Google Analytics analysis to track campaign performance and optimize marketing strategies.