Han Nguyen

• Develop and lead campaign strategies to drive business growth and strengthen platform's marketplace positioning. • Design and implement seller and buyer programs that accelerate revenue and enhance engagement. • Oversee end-to-end campaign operations, ensuring efficient execution and impactful results.

• Spearheaded the affiliate marketing strategy, scaling the program to drive significant traffic and sales. • Managed and grew relationships with affiliate partners, influencers, and networks across multiple markets. • Designed performance-based incentive structures to maximize partner engagement.

• Led end-to-end marketing campaigns to drive platform topline, engagement, and revenue growth. • Analyzed performance data and optimized campaigns for efficiency and ROI. • Built and managed strategic partnerships with financial partners to deliver win-win collaborations.

Worked with product and marketing teams to design and deploy new features that enhanced user experience and optimized conversion funnels, driving measurable improvements in customer engagement and retention