Hamza Moosa

Performance Manager @ 360Dialog

About

I landed my first paid design gig at 11... and haven’t stopped building since. By 17, I co-founded a startup helping schools hire vetted teachers. A couple of years later, I launched a real estate marketing venture that helped close deals worth 210M PKR through performance-driven ad campaigns. Since then, I’ve managed £100K/month in ad spend for a brand in UK, led Twitter’s (now X) reseller business in Pakistan, and helped 8-figure brands in KSA scale through smart advertising strategies. 🇵🇰 Born and raised in Pakistan 🇫🇮 Now based in Finland, where I completed my Master’s in Digital Marketing on a merit-based scholarship 👨🏻‍💻 Currently at 360dialog, helping brands grow through WhatsApp by enabling personalized, automated marketing at scale 🧠 Passionate about creativity, performance marketing, and the evolving role of AI in shaping customer experiences 🎙 On the side, I geek out on podcasts, growth stories, and building things that matter Built 2 ventures before turning 20. Worked full-time in media buying & sales throughout my Bachelor’s while excelling academically. Moved continents to keep learning and expanding my perspective. If you're curious about my journey, feel free to check out the recommendations from peers, managers, and mentors on my profile. Got a perspective or lesson worth sharing? I’m always listening. Let’s connect and exchange ideas.

Country

Finland

City

Jyväskylä

Industry

Marketing & Advertising

Skill

Thought Leadership, Problem Solving, Strategic Partnerships, Business Relationship Management, Search Ads, Display Ads, Shopping Ads, Quantitative Research, Qualitative Research, User Behavior, Marketing Strategy, R (Programming Language), Performance Measurement, X Ads, Google Ads, Search Advertising, Strategic Marketing, Key Performance Indicators, Digital Sales, Customer Retention

Experience

Performance Manager

360Dialog

2024-9 - Present · 2 yrs 1 mo

Jyväskylä, Central Finland, Finland

Helping businesses move customers closer to conversion by enabling meaningful, two-way interactions on WhatsApp. Managing a diverse portfolio spanning beauty, gaming, e-commerce, lead generation, and ride-hailing, while optimizing performance at every stage. Overseeing Click-to-WhatsApp Ads and end-to-end journey optimization, crafting industry-specific bot flows to enhance engagement and conversions. Reducing churn by applying data-driven optimizations, refining traffic, and enhancing customer journey strategies. Maximizing ROI and campaign success by leveraging performance analysis and creative solutions on WhatsApp.

Senior Client Solutions Manager, X

Aleph Group, Inc

2023-12 - 2024-8 · 9 mos

Jyväskylä, Central Finland, Finland

Senior Client Partner, X

Aleph Group, Inc

2023-4 - 2023-11 · 8 mos

Jyväskylä, Central Finland, Finland

Drove growth of 8-figure key accounts across the KSA region by developing and executing strategic plans, including digital campaigns that contributed to the broader growth of the partner ecosystem. Collaborated closely with prominent media agencies such as OMD, Mediacom, and Publicis, offering expert insights on navigating the X Ads Manager dashboard and conducting quarterly product workshops.

Client Partner, X

Aleph Group, Inc

2021-7 - 2023-3 · 1 yr 9 mos

Pakistan

Led the Reseller business of X, formerly Twitter, in Pakistan at 22. Delivered against defined revenue & ARPA targets, across long-tail clients for Pakistan. Focused on the identification of new revenue streams, & agency outreach initiatives. Conducted advertiser education on X ad products, including best practices for delivering effective campaigns through training sessions for both advertisers and agencies.

Paid Media Strategist

24|7 Home Rescue

2020-6 - 2021-6 · 1 yr 1 mo

247 Home Rescue is the 3rd Largest Boiler & Heating Company in the UK. Managed £100,000+ monthly marketing budget, focused on Google and Meta Campaigns, delivering 12.5x ROAS. Actively collaborated with cross-functional teams on customer journey optimisation & check-out funnel for optimum conversion rate.

Social Media Strategist

Infini Concepts

2019-12 - 2020-5 · 6 mos

Planned and optimised digital marketing campaigns with a focus on conversion and lead generation. Generated monthly performance reports to ensure achievement of KPIs & to identify new opportunities. Hired and led a team of talented individuals: Designers, Copywriters, Animators and Content Writers. Analysed the audience trends and planned future content based on the audience's inclination. Measured and monitored the performance of all social media marketing campaigns, and assess against goals (ROI and KPIs)

Social Media Executive

Infini Concepts

2019-7 - 2019-11 · 5 mos

Focused on clients such as Renner, IBL, & CB Deli for social media content creation, reporting & base-line media planning & buying (across platforms). Primarily led social media & content strategy for key brands at IBL Healthcare & assisted in product launches.

Digital Marketing Intern

QnE - Online Grocery Store

2019-3 - 2019-6 · 4 mos

Joined as a Graphic Designer and transitioned to Digital Marketing, inspired by the talented digital marketers I collaborated with.

Education

University of Jyväskylä

Merit-Based JYU Scholarship 🏆 • Growth Hacking • Digital Interaction • Digital Marketing in Action • Data Visualization and Analysis • Managing Customer Relationships • Digital Technologies and User Behaviour Thesis: Personalization in B2B Marketing: Leveraging Technology and Customer Insights for Lead Generation

Iqra University (Official)

• Brand Management • Principles of Advertising • Media Planning & Buying • Copywriting & Visualisation • Fundamentals of Marketing • Emerging Trends in Social Media • Client Service & Account Management