Hamsha Lekha

Prashida X Digital is a digital marketing agency providing end-to-end digital marketing services along with practical training and courses.

Leading Prashida X Digital, a full-service digital marketing agency providing end-to-end solutions including lead generation, performance marketing, social media marketing, SEO, paid advertising, web design, graphic design, and video editing. Focused on delivering data-driven strategies, measurable growth, and strong ROI for brands.

As a Digital Marketing Director, I was responsible for defining and leading the overall digital vision and strategy of the organization to drive long-term business growth. I planned and supervised high-level digital marketing initiatives across performance marketing, branding, and growth channels, ensuring alignment with business objectives. I worked closely with senior leadership to set goals, budgets, and KPIs, and monitored overall performance to ensure strong ROI and sustainable results. I guided managers, specialists, and cross-functional teams, providing strategic direction, reviewing campaign outcomes, and supporting continuous improvement. I also represented the digital function in key client and stakeholder discussions, helping shape business strategy through data-driven marketing insights.

As a Digital Marketing Manager, I was responsible for planning and managing the complete digital marketing strategy to drive consistent business growth. I handled end-to-end execution of performance marketing campaigns across Google Ads, Meta Ads, and other digital platforms, focusing on lead generation, conversions, and ROI improvement. I worked closely with design, content, and sales teams to create high-performing campaigns and ensure smooth coordination between marketing and business goals. I regularly monitored key performance metrics, analyzed data, optimized budgets, and prepared performance reports for management and clients. I also led and guided a team of executives and specialists, ensuring timely delivery, quality execution, and continuous improvement in campaign performance.

As a Digital Marketing Manager, I was responsible for leading and managing the overall digital marketing strategy to drive brand growth, lead generation, and revenue. My key responsibilities included: Planning and executing end-to-end digital marketing campaigns across Google, Meta, and other platforms Managing performance marketing budgets and optimizing ROI Leading and mentoring a team of executives and specialists Developing marketing strategies aligned with business goals Monitoring KPIs such as leads, CPL, CTR, and conversions Coordinating with creative, content, and sales teams Preparing detailed performance reports for management and clients I focused on building scalable digital systems and delivering consistent business results.

As a Digital Marketing Specialist, I was responsible for planning, executing, and optimizing digital marketing strategies to drive leads, traffic, and conversions. I handled: End-to-end management of Google Ads, Meta Ads, and lead generation campaigns Developing and executing performance marketing strategies Analyzing campaign data and improving ROI and CPL Managing and mentoring junior executives and specialists Coordinating with design and content teams for high-performing creatives Preparing reports and presenting insights to management and clients I focused on delivering measurable business results through data-driven marketing.