Hamda Al Basata

Key Responsibilities: ▪ Spearheading all project operations and oversaw a team working on several diverse programs, exhibitions and documentaries in the areas of religion and social affairs, fashion and medical trends among others. Currently having ad-hoc responsibilities as the Head of Planning for all of the channel’s initiatives. ▪ Conceiving and implementing innovative ideas for new and existing programs and ensured that their quality and standards in terms of production are maintained. ▪ Managing and producing programs abroad for forecast transmission in the UAE & abroad, while keeping abreast of viewer tastes and preferences. ▪ Forming several strategic alliances to bolster marketing initiatives on assigned programs in addition to providing training and extending expertise on key program issues to team members. ▪ Coordinating all aspects of set design, costumes, sound effects and lighting in addition to filming editing and adding effects along with the technical team as required. ▪ Held weekly brainstorming sessions, to review project progress and worked with the graphics team to create and brand the programs identity. ▪ Directing the execution of all projects related to TV programs broadcasted on various channels and ensuring that all resources are deployed in line with cost and compatibility. ▪ Rendering expertise and provided the artistic vision to guide the work team on various assignments undertaken in addition to deciding on areas such as the script, storyboards, location and cast hired. ▪ Managing all technical areas and retaining authority on the final cut, overseeing the work of other production staff and delegated tasks to reach the final production stage. ▪ Spearheading training activities, prioritizing projects according to importance and ensuring the quality of material produced in house through stringent monitoring and control procedures.

Expo2020 Programming, in-charge of all broadcast content from the Expo site and its associated programs via the Expo2020 Channel and its Youtube presence. Led conventional and digital outreaches. Key Responsibilities: ▪ In charge of the daily grid for both channels ▪ Oversaw all live, as live and post production segments and VNRs ▪ Followed up with the brand team for the channel branding, liaised with the sponsors and the marketing team for the ads slots. ▪ Supported the head of the project to define, build and meet the envisaged project objectives. ▪ Built positive relationships between the departments and the stakeholders ▪ Helped in the production planning process for Expo 2020 channel ▪ Composed internal communications documents, including handouts and emails, to inform team members of important notices and maintain comprehensive project documentation, plans, and reports. ▪ Ensured high quality output throughout the Expo 2020 Host Broadcast Services delivery process.