Haley Vest

- Secured 64 giveaways on Instagram with like-minded brands growing follower count from 192K to 214K (22K new followers). Grew TikTok following from 26K to 59K (33k new followers). - Went through a full rebrand. - Implemented lintr.ee and UTM links and saw revenue growth by 30% on DTC and Ulta - Set up TikTok shop & successfully ran ads on TikTok - Managed content deployment & creation across primary Mad Hippie channels: TikTok & Instagram - Increased customer email database by 25% by including it in giveaways - Created Influencer program and secured 100% of total influencers for paid marketing campaigns - Seeded product to 100 influencers a month - Put together weekly, monthly and annual reporting metrics

• Create daily social calendar and scheduling by channel - IG, Tik Tok, Facebook • Work with Creative team to determine the right assets to be leveraged by channel • Work with Influencer Marketing team to leverage content by channel • Manage UGC rights • Evaluate requests, organize and execute co-branded giveaways • Create clever and on-brand caption copy unique to each channel • Manage and execute retailer social media requests • Manage content deployment across primary Skylar social channels: Instagram, TikTok, Facebook, and other owned channels. • Ability to create content (on and off camera) • Work closely with the Customer Happiness team to ensure best-in-class customer experience across all Skylar social channels • Stay on top of social media trends, best practices, changes and developments, how to keep us ahead of the curve • Own reporting and communication for the KPIs, trends, algorithms, and changes to the social landscape cross- functionally

• Act as the voice of the OPTE brand, leading community engagement and outreach across OPTE’s social channels, and the larger beauty community across platforms, to build long lasting relationships and brand loyalty • Worked with finding influencers to gift and communicate with for brand deals • Schedule posts as planned from the content calendars • Monitor platforms for customer service opportunities and escalate to internal guest relations and crisis departments • Help create content calendars, including content themes, for all social media channels • Manage communities and engage users on various social platforms • Own Community Team contributions to marketing initiatives and programs in collaboration with cross-functional partners and Manager • Define our voice and tone in partnership with Brand and CX partners, owning Community comms and macro creation • Recommend new tests to launch disruptive social activations and initiatives, tapping into community feedback and consumer trends to plan • Lead Community initiatives and projects, both existing and new, from planning to execution • Capture community insights to inform our social strategy, and work across marketing, tech, design, and product teams to improve the overall consumer experience • Maintain an awareness of social media trends, best practices, and platform developments, with a special focus on beauty and wellness • Proficient in Sprout, Planoly, Hype Auditor, FourSixty, Canva and Gorgias

- Upload posts across all of OPTE's current social media channels (Facebook, Instagram, TikTok, Youtube, Pinterest) - Develop a deep understanding of the OPTE brand and product and collaborate with stakeholders to appropriately respond to questions and feedback - Contribute to OTPE's growth on Instagram, Tiktok and Youtube by promptly engaging with followers, influencers, and like-minded brands - Helped launch and moderate OPTE's first branded Facebook Group - Created lifestyle content for Instagram stories and Tiktok that help communicate OPTE's brand values and voice - Help the creative team with light edits for social media graphics and videos

-Create marketing and social media campaigns and strategies, including planning, content ideation and brand consistency -Make engaging written and graphic content in the form of e-newsletters, blog content and social media messages -Manage her blog (create blog posts, update shopping links, answer any and all blog questions) -Provide training and guidance to social media and marketing interns -Increased her presence on Facebook, Instagram and recently TikTok -Monitor activity of competitors

- Master the back of house operations - Manage a team of 85 employees - Keep track of inventory - Fill orders for e-commerce business which is rapidly becoming our biggest business - Keep reject rates below 5% - Communicate daily with Department Managers and other stores

-Implemented and improved merchandising strategies to achieve department sales goals. -Created excel sheets with team schedules and daily goals -Trained employees in department policies and procedures, as well as sales techniques and customer service strategies. -Engaged customers in friendly conversation and effectively implemented suggestive selling techniques. -Inspected department daily to verify team conformance with policies and expectations. -Supervised day-to-day employee activities and department functions, including setting assignments and coordinating schedules. -Resolved escalated issues with positive approach, persuasive communication skills, and effective conflict management strategies. -Coordinated smooth department receiving, inventory storage, and product management. -Taught employees to provide prompt and courteous service and how to handle many situations without input.

- Manage an 8 million dollar floor - Able to work in a fast paced environment managing five teams - Delivering exceptional customer service to all customers - Coaching the team and making sure everyone is following through on their tasks - Excelled in contacting buyers, setting employees schedules and doing floor moves

-Monitored content and engagement trends, tested new strategies, and communicated with key stakeholders to foster understanding of strategy and improvements. -Created a detail content calendar  -Developed and maintained social media posting and email calendar. -Enhanced company social media presence and brand awareness across platforms by thoroughly managing community comments and messages. -Communicated with audience on all platforms, commenting, liking, and sharing to increase post visibility and engagement. -Developed content focused on increasing both brand engagement and revenue.

- In charge of contacting buyers to let them know about business - Can successfully lead a floor move - Made sure Topman standards were executing flawlessly

- Attended special classes and training to prepare me for a specialist/assistant manager position - Worked closely with my manager and assistant managers on department projects - Completed courses on mynordstrom.com and NLN - Networked with many successful Nordstrom employees and peers

- Excelled in working in a fast paced environment - Continued to be a top seller in the department

-Managed social media channels (Facebook, Twitter, Pinterest) -Wrote A-Z trend guide for spring/summer 2015 trends & fall/winter 2015 trends -Styled shoot for KTLA -Developed and wrote content for weekly newsletter (mailchimp) -Collaborated on production, styling, and promotion for YouTube series

-Published an article on "5 Internship Tips I'm Taking Into the Real World" (attached below) -Pitched ideas and came up with ideas for original stories for Who What Wear -Helped the editorial team build and produce stories in Who What Wear's CMS -Assisted the editorial team in finding stylish and shoppable products for stories -Assisted with photo research & kept a trained & unwavering eye on fashion

-Wrote and distributed pitches, blog posts, and media blasts -Aided in developing and implementing monthly social media calendars -Facilitated blogger outreach as well as blogger and celebrity gifting for multiple clients -Monitored the samples moving in and out of the showroom -Gained knowledge and skills regarding CisionPoint to create media lists -Ran social media accounts for companies that P+B were working with

-Instruced students of all ages in dance training -Managed class time in order to get all of the exercises in -Created new movement and ways of teaching to fit each individual student -Thought up new ideas for the dance studio to make money and to think of recital themes

-Delivered excellent customer service to every customer -Worked well under pressure and in a fast paced environment -Related to the customers as well as deal with all of there needs, wants, and complaints