Haley Wilde

• Directly impact the sell in & go to market process of Nike & Fanatics Branded apparel & headwear in NFL, MLB, NCAA, NHL, NBA & MLS for e-commerce & wholesale accounts. Coordinate these programs into the marketplace with the product lifecycle management from launching a hot market product in weeks to inline product in 18 months timeframe. • Led multiple GTM Seasonal Milestones Meetings and business development for all areas of commerce. Managed B2B, Catalogs and other sales tools to our sales team. While managing these events for Summer, Fall and Spring seasons. • Product management cross functionally with the sales, merchandise, art team, operations, marketing team and inventory teams to ensure market ready product for buyers & consumers. • Work daily with sales teams to ensure they have all the assets they need to support their league & account.

• Manage 10 NCAA partner schools and assist on campaigns across 110 NCAA partners. Oversight of Adidas-driven collaboration through marketing and strategic communications. • Coordinate new product launches, inclusive of planning, creative content, social assets and distribution. • Managed product launches, capital investments and branding initiatives. • Program Management - Brief and work with agency partners on developing a marketing campaign regarding product launches, creative content and internal/external approvals.

• Oversaw annual fund inclusive of $1.5 Million for five sports programs. • Lead an inaugural auction for Air Force Athletics for the general fund and managed planning, prizes, and venue set up. • Cultivated fan engagement, alumni and donor tailgates through hospitality events. • Managed website and social media platforms: @AF_PrideClub. • Targeted donors/sponsors for donations through email, phone and print.

• Assisted in the planning for marketing to be used in-venue during Division I championships. • Managed in-venue branding and fan engagement of football FCS championship. • Coordinated management of the master data plan for ticket sales for championship ticket purchaser’s database. • Worked with Ticketmaster and Google for placing select championship advertisements.

• Assumed the job duties of the Director of Marketing during candidate search for a replacement for 9 months, including in-game marketing and production, coordinating live events, and overseeing team of twelve marketing students. • Partnership & Business development with in game signage, hospitality and fulfillment of contracts. • Participated in the rebranding of the athletic department and assisted with production for videography and photography for social media assets.

Head coach for competitive field hockey club from ages U19, U16 and U14. Travelled for national competitions while developing these girls to prime them for the next competitive level.

Member of a top 25 nationally ranked Field Hockey team competing in the Big East Conference.