Han Quach (Haley)

Current Role Brand & Communication | JBL & Harman Kardon Vietnam (Consumer Audio via Exclusive Distributor) • Managed social media channels for JBL & Harman Kardon under APAC supervision, ensuring full alignment with global brand guidelines and tone of voice (8M-25M per campaign) • Coordinated KOL collaborations (USD 5,000–20,000 per campaign) and maintained brand consistency across platforms • Supported event planning and execution, covering concept development, on-site coordination, and post-event reporting • Collaborated with agencies and partners on creative production, PR coordination, and social media activations • Assisted in community management, overseeing internal message/comment moderation and adapting taglines for e-commerce • Localized product information and marketing materials for digital campaigns tailored to the Vietnam market ⸻ Previous Experience Social Media Specialist | Sennheiser Vietnam & Bowers & Wilkins Vietnam • Built and grew @SennheiserVietnam (10,000 followers) and @BowersAndWilkinsVietnam (5,000 followers) from zero within three months • Achieved this growth using organic content strategies, storytelling, and active community engagement — without paid media

Manage highly creative images and content for Facebook channel (~1 million followers) Up to date with the latest trends and best ideas in a new creative way consumer tech (Top 1 social listening in June 2023) Content planning, preparation or editing of social media interactions for more than 8 millions reached interactors per month Working directly with many brands: Apple, Samsung, Vivo, OPPO,...,and Agency Leo Burnett, ZEE, etc... Contribute ideas to successful campaigns: Campus Tour, Black Fire-day, Tet trao yeu thuong,... Research, collect, analyze data of customers insights, report the data to Branding Manager. Successfully managing the CellphoneS Group 58K members - monitor and respond appropriately to comments relevant to the company Collaborate with other departments to manage the company's reputation and identify competitors in the market.