Haley Barcus
Influencer Marketing Director @ CUPSHE
About
As the Senior Manager of Social Media at GUESS?, Inc., I lead the brand’s global social media strategy, overseeing an audience of nearly 20M followers across all GUESS-owned brands. With 9 years at the company, I’ve helped launch 150+ iconic global advertising campaigns, featuring talent such as Hailey Bieber, Camila Cabello, Joe Jonas, A$AP Rocky, Jennifer Lopez, J Balvin, and Georgina Rodríguez. My expertise spans audience growth, engagement, influencer activations, and brand storytelling. I’ve had the opportunity to work across all brands under the GUESS umbrella, allowing me to craft strategies that resonate with diverse demographics—from Gen Z to heritage customers to kids. Most recently, our GUESS Compound Activation generated nearly 4 billion impressions, a testament to my ability to create buzz-worthy, high-impact campaigns that drive cultural relevance and brand visibility. Beyond my professional expertise, my personal brand is all about exploration and nostalgia—whether that’s discovering new creative inspiration or revisiting old favorites like Star Wars, Freddie Mercury, and trips to my family cabin in Yosemite. Key Areas of Expertise: ✅ Social Media Strategy & Marketing ✅ Influencer Marketing & Activations ✅ Content Strategy & Digital Media ✅ Paid & Organic Social Growth ✅ Experiential Marketing & Events ✅ Talent Relations & Public Relations ✅ Global Campaigns & Brand Storytelling ✅ Leadership & Cross-Functional Collaboration Before joining GUESS, I spent over 11 years in the fashion industry, starting my career managing social media and PR for a local clothing brand. After graduating college, I gained hands-on experience in e-commerce, merchandising, content creation, and customer experience. Once in Los Angeles, I worked as a PR Account Executive, securing placements for designers with top editors, bloggers, and celebrities. 📧 haleybarcus@gmail.com ☎️ 559-978-9096 📸 @halcatherine 💻 haleybarcuscreativeportfolio.com
United States
Los Angeles
Apparel & Fashion
Time Management, Teamwork, Analytical Skills, Communication, Creative Direction, Influencer Marketing, Project Leadership, Mobile Trends, Directing Teams, Storytelling, Brand Performance, Problem Solving, Marketing Mix Modeling, Foresight, Data Analysis, Critical Thinking, Assistive Technology, User Generated Content, Earned Media, Digital Marketing Innovations
Experience
Influencer Marketing Director
CUPSHE
Los Angeles, California, United States
Senior Manager, Social Media
GUESS?, Inc.
Los Angeles, California, United States
Social Media Manager
GUESS?, Inc.
Greater Los Angeles Area
Social Media Coordinator
GUESS?, Inc.
Greater Los Angeles Area
Manage brand social strategy and content creation for the G by Guess brand on Instagram, Facebook, Twitter, Snapchat, and YouTube. Influencer relations for GUESS, G by Guess, and Marciano social channels; including influencer research, outreach, negotiations, and project coordination. Create content for Guess blog (Guesslife.net) and G by Guess blog (Gbylife.net). Assist with weekly analytics for all three GUESS brands and special projects.
Social Media Temp.
GUESS?, Inc.
Greater Los Angeles Area
Customer Service through social media channels for GUESS, GbyGUESS, and Marciano (Instagram, Twitter, Facebook). Create content for GbyGUESS social media channels and scheduling posts using Percolate (Instagram, Facebook, Twitter). Collect materials for lay down shoots for all brands. Create content for GUESSLife and GbyLife blogs. Create weekly analytic presentations for all brands.
PR Account Executive / Showroom Coordinator
SUCCARRA Media Group
Greater Los Angeles Area
Pitch designers to Bloggers, Editors, and Celebrities to further our designers' brands in the market place, and increase their exposure, with the goal of securing press hits on a weekly basis, and Celebrity placements. Creating a strategic target/plan for myself, on pitching weekly. Introduce myself to all Bloggers/Editors Succarra has worked with in the past and building upon what has been done. Inviting Bloggers, Editors, and Celebrity Stylists into the showroom to view collections. Weekly reporting to Managing Director and Creative Director on progress and hits. Managed overall operations of the LA Showroom, including merchandising, inventory tracking, client reporting, regional press outreach, and intern hiring.
PR & Web Store Manager
The Laundry Room
Fresno, California Area
Managed tlroom.com using Shopify, handling product photography, copywriting, inventory, and order fulfillment, while also overseeing customer service and generating sales reports. Led social media management, influencer outreach, marketing campaigns, and wholesale sample coordination to drive brand awareness and increase sales.
Celebrity PR Liaison
The Laundry Room
Fresno, California Area
Created and maintained relationships with celebrities and influencers. Sent gifts to celebrities and influencers.
Intern
The Laundry Room
Fresno, California Area
Conversion of purchase orders from PDF to XLS. Communication with showroom sales representatives. Calculate shipping costs. Innovate original ideas for new clothing designs.
Education
California State University, Fresno
Business Administration, Marketing
Haley Barcus's Contact Information
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