Haley Steiner

Past/Present Brands: Kosas, Peach & Lily, Peach Slices, ROZ Hair, Saltair, The INKEY List, Colourpop Cosmetics, Kiko Milano, DIME Beauty, and Vieve Beauty.

• Created and posted over 150 weekly recruitment ads across multiple platforms, effectively engaging target audiences. • Analyzed recruitment ad performances, providing insights to improve campaign strategies and user engagement. • Engaged in outreach initiatives, amplifying Caltrans' brand visibility across email campaigns and digital platforms. • Streamlined advertisement tracking and data entry in Smartsheet system, enhancing internal communication.

• Assisted with influencer outreach for Curology's brand response campaign, resulting in over 4 million impressions. • Assisted in the Visual & Verbal ID Brand Refresh, driving 600K impressions, emphasizing digital content, in-person activations, and gifting to boost launch awareness and in-store purchases. • Sourced and vetted 200+ influencers, aligning brand values to drive successful campaigns and audience reach. • Coordinated with UX and Legal teams to ensure compliance in influencer marketing, showcasing attention to quality assurance and detail-oriented practices.

• Aligned content strategies with campaigns, using data-driven insights to optimize ad spend, boosting ROI by 20%. • Led the company’s website redesign and introduced a SaaS digital dashboard, centralizing key marketing metrics. • Oversaw e-commerce site setup, managing product uploads, brand liaison, and accurate data entry. • Partnered with in-store brands on turnkey campaigns, leveraging their content to increase customer engagement.

• Utilized data-driven insights and tools to maintain 98% accuracy, optimizing solutions and fostering brand loyalty. • Proactively monitored industry trends to deliver informed advice, elevating brand image and growth initiatives. • Collaborated cross-functionally to resolve support cases, de-escalate issues, and support growth opportunities.

• Initiated lead in supervising activities of dining personnel for faster and courteous service to increase sales by 3% monthly. • Reduced payroll costs by $1250 per month through efficient work to minimize overall head count. • Trained 3 new hires as Hostesses to initiate deployment to efficiently work unaccompanied.

• Negotiated pricing with distributors resulting in a 15% reduction, maximizing profit of the product lifecycle. • Implemented inventory management strategies resulting in $60,000 benefit gain through reduced out-of-stocks. • Monitored 3-4 employees, including assistance in scheduling, training, and Point of Sale Supervision. • Processed and analyzed data collection of inventory purchased from suppliers to identify trends and propose alternative objectives.

• Graduated with a 4.0 GPA. • Awarded the Annenberg School of Communication Merit Scholarship.

• Deans List – Semester Honors, 2020-2021. • Graduated Magna Cum Laude. • Maintained a 3.8 GPA.

• Graduated with Degree Honors–Highest Honors. • President's Honor Roll, 2017-2020 • Maintained a 3.8 GPA.

• Dean's Honor List, 2017-2019 • President's Honor Roll, 2017-2020 • Maintained a 3.8 GPA.