Haley Baas

Digital Marketing Director @ Heavenly Plastic Surgery

About

As the owner of a thriving digital marketing agency, my journey has been one of passion, perseverance, and continuous growth. With a focus on providing top-notch services in SEO, PPC, influencer marketing, client retention systems, social media management, and web design and consulting, I have successfully built a reputation for delivering exceptional results to my clients. My love for digital marketing began years ago when I recognized the immense potential it held in transforming businesses. In my previous role as the marketing director for a national cosmetics company, I spearheaded numerous successful initiatives that propelled both my career and the company's growth. By leveraging my expertise in digital marketing strategies, I devised innovative campaigns that captured the attention of our target audience and significantly increased brand visibility. Through meticulous market research and analysis, I uncovered untapped opportunities, enabling us to expand our customer base and drive substantial revenue growth. These diverse roles provided me with a comprehensive understanding of the cosmetics industry and the digital landscape, enabling me to identify new possibilities in my future business endeavors. Armed with this expertise, I took a leap of faith and started my own digital marketing agency. With dedication and an unwavering commitment to staying ahead of industry trends and advancements, I have honed my skills as a strategic thinker and problem-solver. Throughout my career, I have had the privilege of working with a motley of clients from various industries. This exposure has allowed me to develop an intuitive understanding of their unique needs and challenges. By leveraging this knowledge along with cutting-edge tools and techniques, I consistently devise effective marketing strategies that drive tangible business growth for my clients.

Country

United States

City

Irvine

Industry

Marketing & Advertising

Skill

Yelp ads, Adobe Photoshop, Web Design, Google Analytics, Google Ads, Digital Marketing Media, Loyalty Programs, Customer Loyalty Management, Loyalty Marketing, Communication, Social Media Marketing, Digital Marketing, Influencer Marketing, Product Marketing, Marketing Strategy, Marketing Analytics, B2B Marketing, B2C Marketing, Customer Marketing, Email Marketing

Experience

Digital Marketing Director

Heavenly Plastic Surgery

2023-11 - Present · 2 yrs 11 mos

Lake Forest, California, United States

Social media marketing, client retention programs, advertising strategies, promotional campaigns, graphic design

Member

Exit Five

2023-12 - Present · 2 yrs 10 mos

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Full Service Marketing Consultant

Connections by Grace

2018-7 - Present · 8 yrs 3 mos

Remote

* Marketing services built to expand customer base, increase customer retention, build social ,edit presence, scale ROI and maximize profits * Google marketing suite expert, google advertising consulting *Work together with other teams across the Global Communications department to develop 360 marketing campaigns featuring influencers *Identify trends and developments in the industry *Coordinate influencer content for multiple social channels at key events, including live content (for example Instagram Stories) *Negotiate influencer contracts for all influencer collaborations, including annual partnerships, working together with the legal team and negotiating terms with external agencies

Marketing Specialist

Jeffrey’s Restaurant Supplies

2021-9 - Present · 5 yrs 1 mo

Remote

Marketing consultant and Advertising specialist. Increased clients small business profit by 400% in the first month.

Google Ads Expert

By Grace Ads

2019-8 - Present · 7 yrs 2 mos

Remote

Experienced in adjusting existing Google ads accounts to maximize conversion rates, and website traffic. As well as opening new accounts for your business and consistently monitoring them and ensuring appropriate tags are being tracked. Proficient in connecting Google Marketing Suite apps to Shopify, Amazon and several other shopping platforms. Knowledgeable in using Google analytics to scale market trends and growth patterns to increase business web traffic and brick and mortar business visitors.

Marketing Specialist

Major Goods

2019-4 - Present · 7 yrs 6 mos

Marketing Director

Unsun Cosmetics

2020-1 - 2023-12 · 4 yrs

Calabasas, California, United States

Using my strengths and experience to build lasting consumer relationships through proper outreach marketing techniques. •Expanded Google ads to an optimization rate of 99% •connected with influencers/ celebrities/ media to provide ample press coverage •Set up socials to offer maximum consumer support • Incentivized email channels to boost landing pages • Created a system of data analysis and report to offer maximum ROI • Decreased cost of PPC keywords and adgroups • Network with high value partners, influencers and media groups • Implemented a system of cost effective gifting strategies