Hala Al-Ajil

Creator Strategy Consultant

About

I help agencies, brands, and creator businesses build AI-enhanced strategies that actually work. Informed by 13 years inside Google/YouTube and TikTok UK. My background: I spent 13 years at Google/YouTube building creator programmes across MENA, then led Agency Acceleration at TikTok UK. I’ve worked with thousands of creators globally, launched programmes that scaled across regions, and understand what separates content that breaks through from content that gets ignored. What makes my approach different: Platform insider knowledge. I know how YouTube and TikTok algorithms actually work, what platforms prioritise, and how to position content for maximum visibility - not from theory, but from working inside these businesses. MENA market expertise: I spent 10 years in Dubai building creator ecosystems across the Middle East and North Africa, understanding regional nuances most people outside the market miss. AI as amplification, not replacement: I help clients identify the 3-5 AI tools that actually drive results for their specific content needs, cutting through the noise of hundreds of options. Speaking: I’ve spoken at VidCon Abu Dhabi, the 1 Billion Followers Summit, Creator 360, and the YouTube Roadshow, plus multiple industry events across MENA & the UK. What I do: I work with agencies, brands, and creator businesses who want AI as a competitive advantage. This means AI-enhanced content strategy, practical implementation, and bridging the gap between creative vision and what algorithms reward. Let’s talk if you’re an agency, brand, or creator business looking to use AI strategically rather than reactively. 📍 Based in the UK, working globally🌐 www.halajil.com

Country

United Kingdom

City

London

Industry

Computer Software

Skill

Multi-Platform Strategy, YouTube Strategy, AI-Enhanced Content Strategy, Cross-Platform Growth, Creator Partnerships, Agency Advisory, Platform Strategy, Platform Partnerships, Creator Lead, Strategic Partnerships, XFN Leadership, Creator & Content Partnerships, Revenue Growth & Monetisation, Ecosystem & Partner Strategy, Agency Acceleration & Performance, AI-Assisted Content Strategy, YouTube Analytics, Content Strategy, Artificial Intelligence (AI), Women's Leadership

Experience

Creator Strategy Consultant

halajil.com

2026-1 - Present · 9 mos

London Area, United Kingdom

Agency Acceleration & Incubation Lead

TikTok

2025-7 - 2025-12 · 6 mos

London Area, United Kingdom

Lead the Agency Acceleration & Incubation strategy for TikTok LIVE UK, scaling creator-agency performance, improving operational excellence, and driving revenue targets and regional growth through structured, data-driven frameworks. Enable success across the UK creator ecosystem by partnering with Product, Ops, Policy, Creator Growth and regional leadership to shape scalable programmes, optimise monetisation levers, and inform LIVE ecosystem priorities. Strengthen partner maturity and acquisition by diagnosing growth bottlenecks, developing UK-focused playbooks, and applying performance insights to identify high-potential creators and accelerate revenue and output quality.

Creator Lead, Strategic Partnerships, YouTube MENA

YouTube

2015-6 - 2025-6 · 10 yrs 1 mo

Dubai, United Arab Emirates

Optimised YouTube channel performance for top MENA creators and media partners, by delivering strategic consultation and tailored content strategies to broadcasters, MCNs, CSPs, and independent creators, driving substantial increases in watch-time and revenue growth. Led high-impact XFN creator programmes, partnering with Sales, Marketing, PR & Policy to design and launch initiatives around major cultural moments (Ramadan, Black Friday, World Cup, YouTube Festival) that strengthen ecosystem growth and brand trust. › Championed women in the creator economy, spearheading Batala, a region-wide initiative empowering female creators through education, community development, and platform readiness, helping close the gender gap in the MENA content landscape.

Strategic Partnerships Lead, YouTube UK & MENA

YouTube

2013-9 - 2015-6 · 1 yr 10 mos

London, United Kingdom

Accelerated growth for 100+ SMB YouTube partners, advising on content strategy, audience development, and production best practices to drive measurable improvements in engagement and revenue. Delivered large-scale partner training and roadshows across the region, strengthening partner readiness and enabling ecosystem expansion through in-person workshops and community events. Enhanced copyright compliance and Content ID utilisation, training partners to adopt best practices and safeguard platform integrity.

ISO Sales Planner, UK/Ireland

Google

2012-10 - 2013-8 · 11 mos

London, United Kingdom

Leveraged Google’s proprietary analytics and planning tools to deliver market insights, campaign strategies, and actionable data support to clients and agencies. Advised major advertisers on multi-surface campaigns across Search, Display, YouTube, and Mobile, improving performance and revenue outcomes. Created a centralised sales knowledge hub, streamlining workflows and improving efficiency across the sales organisation.