Hakki Orhun

• Responsible for "Technology, Portal & Campaign, Logistic, Customer Care" departments • Carry out the project management of online & multichannel solutions • Responsible for the management and implementation of online projects • Develop a framework for prioritization of projects and enhancements • Adapt the business processeses required to run e-commerce business locally • Manage and enhance the customer experience including design, content, information, branding, site performance, functionality and usability • Supervise development efforts for content design and updates • Work on to develop and implement strategies to increase portal metrics • Develop short and long term objectives, create metrics for both customer and overall performance • Take part in defining the digital marketing strategy • Drive campaign management and e-mail & social media marketing • Track on campaign performance and ROI • Set up supply chain & logistic ecosytem, track and enhance the performance • Work with the customer care team to ensure a positive overall customer experience • Improve customer satisfaction • Ensure operational excellence with coordination and management of external service providers • Focus on cost management and optimisation • Share the responsibility for the budget plan and monitor it through meaningful monthly indicators and appropriate control measures • Evaluate need and recommend opportunities for business development and establish and maintain partnerships with relevant 3rd parties to achieve objectives • Be in cooperation to optimize and professionalise the product management for its strategic development • Liaise with internal departments to ensure alignment to corporate goals • Provide leadership, development and supervision to the team • Build and manage a team of internal and external resources to meet scheduled timelines for all e-commerce deliverables • Follow the latest trends in e-commerce

• Responsible for building consistent buying process • Build strong and close relationships with more than 60 suppliers • Market and competitor analysis • Enhance and develop growing categories • Coordinate the new store opening process • Annual contract negotiation with key suppliers • Involve in writing up contracts and the terms of sales within the frame of legal and commercial aspects • Monitor and evaluate supplier performance • Carry out significant plans to improve and progress • Keep all supplier programs current and accurate • Report periodically to take actions on time • Reveal the best practise cases and promote them across the company • Keep track of sales, stocks and purchasing figures closely • Negotiate to maximize the benefits • Challenge to achieve commercial privileges • Create campaign plans to enhance IHS of the category • Improve the effectiveness of the sales campaigns

• Responsible for all the buying process • Market and competitor analysis • Responsible for the new store opening process • Sortiment and basket planning • Search for the new supplier • Improve the sales and markete share of the category • Annual contract negotiation with all suppliers • Deal with the suppliers in order to get right products with the best prices • Carry out sales campaigns • Find best fitting products for campaigns to drive expected turnover and profit margin

• Analyze and monitor developments in the consumer electronic market • Perform to initiate and coordinate the development of action plans to increase the domestic market share and profitability of Beko brand • Develop proactive strategies and inform the sales team to take actions, to ensure achieving targets • Take part in budget planning of the marketing department • Work on further development of the brand equity of the brand • Develop and implement marketing strategies and campaigns, determined by top management • Carry out operational marketing and marketing activities • Hold a major role in planning, implementation and quality control of the product launches and promotions • Coordinate external and internal marketing of the product and marketing strategy • Carry on competitive and market analysis and derivation of corresponding policies and measures • Ensure the close communication and coordination with adjacent areas • Negotiate and conduct campaigns with credit card banks • Look for commercial cooperation and business development oppurtunities with 3rd parties • Undertake reporting duties to relevant stakeholders • Take part in various projects within the company; product cost reduction, supply chain optimization, new product range planning, SBS category price positioning, increase of AC sales, refurbished product sales

• Hold the responsibility for product marketing; planning and assessing current range as well as the selection of new product lines based on consumers and market analysis • Check the sales prices at the product level and make ongoing price adjustments and come to a decision about the positioning. • Perform market and competitor analysis • Develop and execute integrated marketing plans • Carry out the sales campaigns • Collaborate with domestic sales team and channel (dealers) • Forecast monthly figures for production planning • Monitor the sales figures against budget

• Meet and exceed individual sales targets (loan, deposit, credit card, etc.) • Develop network to reach targeted commercial customers • Visit the current and potential customers in field • Develop and maintain positive business relationships to attract new customers and strengthen existing customer relationships • Implement customer retention strategies • Financial analysis to evalaute the credit score • Hold the responsibility of pricing & profitability • Keep corporate customer credit exposures within risk bearing limits; • Keeping knowledge of key issues up-to-date • Enhance the quality of credit applications • Prepare a credit analysis file of commercial applicants • Review and set up new loans ensuring accurate and complete servicing on core system • Assess credit history and give opinion and recommendation for approving or denying extension of credit • Render appropriate credit decisions • Ensure the documantation according to procedures

• Develop strong financial perspective to evalaute the credit score • Undertake risk assessment analysis • Complete financial and repayment analysis with a focus on cash flow, liquidity, and leverage analysis • Analyze financial statements, collateral, debt service, personal financial statements and personal cash flow, as applicable to the size and complexity of the commercial transaction • Make decisions in accordance with credit department policies • Investigate and monitor the credit risk • Follow up the payback performance • Predetermine the risky credits and take precautions • Prepare contracts and deferred payment plans • Sign agreements to minimize the credit risk • Create solutions to eliminate the risk • Negotiate for the non-performing credits • Gather necessary information and documents • Follow up procedural and policy changes • Ensure compliance with applicable policies and procedures. • Take ownership to resolve inquiries with warm, caring and individualized attention • Review all sort of related reports, cash flow analysis, credit strength, property characteristics and all other information relevant to the credit decision process on each application • Create and distribute job related managerial reports